Tag: COGS Awards, company news, incentive, industry news, ipm cogs, prize management
Black Tomato Agency new hires
Prize Management specialists Black Tomato Agency have recently added to their team with the appointment of Molly Harrison as a Prize Executive in the London Office and...
Money can’t buy you love
Prize packages need to be relevant to brands and consumers, says Justine Clement of The Happy Prize Company A typical FMCG brand’s customer retention strategy relies...
Are Winning Moments losing out unfairly?
There’s been a lot of negative comment about the Winning Moments mechanic now being used in many prize promotions. But is the problem with the mechanic, or how...
My Life in Promotions: Michael Chambers, Cloud Nine
Promomarketing.info’s ‘My Life in Promotions’ feature shines a spotlight on the people who make the promotional marketing industry work so well – the heroes of...
Creating award-winning campaigns needs brave clients
Great marketing campaigns don’t happen without clients willing to risk going out on a limb, says Andrew Rae of The Black Tomato Agency My cousin and I share a long...
Pringles runs European flights on-pack promo
Kelloggs-owned savoury snack brand Pringles is running a promotion offering consumers the chance to win £300 in free flights to European destinations every hour, by...
Prize Promotions: The Gift That Keeps On Giving
For brands and agencies today, the opportunities offered by prize promotions and incentives are truly greater than ever before, says Chris Pearson of Element London...
Prizeology joins National Trading Standards’ fight against scams
Prize sourcing and management company Prizeology has joined the National Trading Standards’ Friends Against Scams campaign, an initiative that aims to protect...
How to find the right promotional mechanic for your campaign
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...
Top tips for running compliant promotions on social media
Jan 30, 2018
Sarah Burns of Prizeology has some words of wisdom on how to run prize promotions campaigns on social media that comply with UK law and the CAP Code I love social media....