Loyalty and promotional travel expert Inspire has recruited Geanette Howard as a Business Development Manager, taking its headcount to 110.
Howard has 15 years’ experience in the voucher and rewards industry, having started her career at Whitbread before progressing to Boots and, most recently, SVM Global.
Keith Herman, managing director of Inspire, says: “Geanette’s appointment demonstrates our passion for providing companies with benefits and incentives that will make a true difference to their business. Having worked with such a wide variety of businesses, her experience is unrivalled and I’ve no doubt that she’ll be instrumental in our growth as we continue to not only meet our customers’ needs, but also exceed their expectations.”
Howard will focus on expanding the client base of Inspire, which now has operations in over 20 countries, through the provision of its flagship product, The Inspire Travel Card. Launched in 2005, the Inspire Travel Card works as a physical or digital gift card which can be preloaded to any amount for recipients to use when booking travel through Inspire’s dedicated ABTA, IATA and ATOL licensed agency.
In 2015, Inspire saw its turnover increase by 15% to £17.7 million, thanks to a number of successful campaigns with Nivea, Samsung and MasterCard. This year, the company is on track to achieve £20 million in revenue and has invested over £100,000 to revamp its services in order to offer a more streamlined customer journey and efficient usability.
The firm has also created the Inspire Travel Card for Charities and has been working for three years with Family Fund, a charity that provides grants for families raising disabled or seriously ill young people to take much-needed family breaks.