Tag: account wins, charity, company news, content marketing, digital, education, fund raising, industry news, international, shopper, shopper marketing, smp, social media, The Citizens Foundation
smp wins Pakistan education charity social account
The Citizen’s Foundation UK, the UK arm of a major Pakistan-based charity, has appointed shopper marketing agency smp as its UK lead social media agency to drive...
Nile Rodgers and Gizzi Erskine back American Express ‘Backed By’ initiative
American Express has joined forces with leading figures from the worlds of music and food to launch ‘Backed By’, a nationwide initiative offering two members of the...
IPM COGS Awards 2018 now open for entries!
The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...
SodaStream celebrates Royal Wedding with limited edition bottle hats and charity link
SodaStream has celebrated the upcoming Royal Wedding by creating a set of limited-edition bottles featuring five exclusive hat designs, inspired by headgear previously...
Kellogg’s NYC Café to celebrate royal wedding with breakfast bash
To celebrate the wedding of Prince Harry to American actress Meghan Markle – which takes place at 5.30am New York Time – Kellogg’s NYC Café, in iconic Union...
Financial Times plans major brand experience campaign for FT Weekend
The Financial Times plans to invest heavily in a brand experience campaign this summer, aimed at supporting its recently-launched global marketing push for the FT...
Quaker Oats ‘Overnight Oats’ free Mason Jar promotion returns
Quaker Oats is rerunning its successful Overnight Oats on-pack promotion from last summer, but with a twist – consumers will now be able to choose the colour and...
Treasury Wine Estates launches AR app for Gentleman’s Collection wines
Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Following the success of...
Branston launches Pickle Pioneers to demonstrate versatility
Branston, the UK’s best-selling pickle brand, has launched a new Pickle Pioneers campaign as part of a wider marketing strategy to encourage consumers to use the...
NZ cheese brand Mainland creates 2000 piece jigsaw voucher
New Zealand cheese brand Mainland has just run an innovative consumer promotion which subverts the idea the 21st century consumers want instant gratification. To...
