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Shopping centre owner intu has launched Big Bugs On Tour, an experiential roadshow backed by naturalist Chris Packham that brings adults and children face-to-face with 12 giant British bugs at 13 malls nationwide. Photo credit Matt Alexander/intu

intu launches giant British bugs roadshow with Chris Packham

Shopping centre owner intu has launched Big Bugs On Tour, a national experiential roadshow that brings adults and children face-to-face with 12 giant British bugs at 13...

The IPM’s 30 Under 30 programme, sponsored by Sodexo, is aimed at identifying some of the brightest and best young talent in the UK promotional marketing industry. Over the next few months, www.promomarketing.info will be featuring comment from selected members of the 2018 30 Under 30 programme on a range of topics relevant to promotional marketing. The first topic is the impact of digital marketing and online shopping on the traditional retail industry…

30 Under 30: does digital marketing and online shopping mean the end for traditional retail?

The IPM’s 30 Under 30 programme, sponsored by Sodexo, is aimed at identifying some of the brightest and best young talent in the UK promotional marketing industry. The...

The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM Foundation Certificate, the IPM Diploma and the IPM Incentive & Motivation Diploma.

IPM Diploma and Incentive and Motivation graduation

The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...

An overwhelming number of children want to turn off the TV, put down their devices and spend more time outside exploring nature, a new research survey by the RSPB has revealed.

Children want to spend more time outside finds Aldi and RSPB

An overwhelming number of children want to turn off the TV, put down their devices and spend more time outside exploring nature, a new research survey by the RSPB has...

Heinz Tomato Ketchup is launching its ‘Grow Your Own’ promotional campaign from March 2017 and will be giving 500,000 seed packets to schools and consumers.

Heinz enlists schools for 2017 ‘Grow Your Own’

Heinz Tomato Ketchup is launching its ‘Grow Your Own’ promotional campaign across the UK from March 2017. This year (the fifth in a row the activity has run) will...

The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM Certificate in Promotional Marketing, the IPM Diploma in Promotional Marketing and the IPM Incentive & Motivation Diploma.

IPM graduation 2017

The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...

IPM 30 Under 30 2017 winners announced

The IPM has announced the results of its IPM 30 Under 30 2017 search for emerging talent in the promotional marketing industry. Carey Trevill, Managing Director of the...

How to measure and improve the effectiveness of experiential marketing was the focus of an event run by the IPM Experiential Council as part of the IPM’s contribution to Effectiveness Week at the beginning of November 2016.

IPM Experiential Effectiveness event

How to measure and improve the effectiveness of experiential marketing was the focus of an event run by the IPM Experiential Council as part of the IPM’s contribution...

With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion

Achieving effectiveness

With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion Effectiveness is described as...