SodaStream has celebrated the upcoming Royal Wedding by creating a set of limited-edition bottles featuring five exclusive hat designs, inspired by headgear previously worn by female members of the UK Royal Family, and auctioning them off for charity.
The limited edition bottles were put up for sale on royalsodastream.com, with bidding open to royal fans worldwide. All of the proceeds from the auction will be donated to plastic-free charity, Surfers Against Sewage, one of seven charities chosen by Prince Harry and Meghan Markle to receive donations from people wishing to mark their wedding.
The set of miniature hats were created using state-of-the-art 3D printing and are 100% recyclable. Each of the five exclusive hat designs was inspired by an iconic look previously sported by female royals including Queen Elizabeth, Kate Middleton, Meghan Markle, Princess Beatrice and Princess Eugenie.
The concept was dreamed up by Israeli innovation agency, Gefen Team, and developed jointly with SodaStream’s Global Marketing Team.
Hugo Tagholm, Chief Executive of Surfers Against Sewage, says: “Tackling ocean plastic pollution should be a top priority for governments, brands and people. SodaStream’s commitment to eliminate plastic and promote reusable bottles is a great step in the right direction towards plastic free coastlines, and sends a strong message to the beverage industry. This fun and quirky project to celebrate the royal wedding further highlights the importance of stopping the single-use plastic epidemic.”
Daniel Birnbaum, Chief Executive Officer of SodaStream, comments: “I take my hat off to the royal couple and wish them all the best in their marriage. I applaud them for embracing the cause of creating a plastic bottle free world and choosing Surfers Against Sewage as one of their official charities. I hope others will be inspired and join the cause.”
A ‘making of’ video can be viewed at royalsodastream.com
SodaStream Sparkling Water Makers enable consumers to easily transform ordinary tap water into sparkling water in seconds. The Israeli-based company claims to be the No. 1 sparkling water brand in the world and says its products offer a differentiated and innovative alternative to consumers of pre-packaged bottled and canned carbonated soft drinks. Its products are available at more than 80,000 retail stores across 45 countries.