Hasbro’s PLAY-DOH brand is visiting cities across the UK this summer with its Imagination Tour roadshow, encouraging families to have fun and be creative with the PLAY-DOH brand through a number of hands-on activities.
The tour, created for PLAY-DOH by experiential agency iD, started in Southampton on April 19 2017 and will be visiting six different locations:
- Geronimo Festival, Warrington – May 27-29
- Westfield, Stratford – July 26-30
- Metrocentre, Newcastle – August 2-6
- Bristol Balloon Fiesta – August 10-13
- Birmingham Bullring – September 13-17
The interactive event has been designed to give curious thinkers and little explorers the opportunity to experience creative play with PLAY-DOH compound, Hasbro says. Entering through a giant PLAY-DOH tub, children can head straight to the play tables where they can create anything they wish with endless pots of PLAY-DOH compound at their fingertips.
Next, they can test their culinary creativity at the Kitchens Creations station where they can make wacky food creations. Once complete, they can share their culinary masterpieces at the photo board for a special picture with the Doh-Doh brand character as a keepsake.
They will also have the chance to try out PLAY-DOH TOUCH, the immersive app that brings sculpted PLAY-DOH creations to life in a new virtual PLAY-DOH world.
Hasbro is a global play and entertainment company which makes toys, games, television, movies, digital gaming and consumer products including Nerf, My Little Pony, Transformers, PLAY-DOH, Monopoly, Littlest Pet Shop and Magic: The Gathering, as well as premier partner brands.
iD is a multi-award winning specialist experiential and retail marketing agency which delivers large scale sampling campaigns, road shows, and immersive brand experience campaigns for clients including Britvic, PepsiCo, Mars and Unilever. Additionally, iD provides teams of highly-trained expert demonstrators in retailers throughout the UK for clients including Nespresso, Microsoft, Revlon, Elizabeth Arden, COTY and Sage Appliances.