To mark the launch of highly-anticipated videogame Prey on May 5, computer and video game retailer GAME teamed up with legendary music brand, NME, to create an exclusive Augmented Reality (AR) audio visual cover wrap for NME’s free weekly magazine.

GAME celebrates Prey launch with NME’s first-ever AR cover wrap

To mark the launch of highly-anticipated videogame Prey on May 5, computer and video game retailer GAME teamed up with legendary music brand, NME, to create an exclusive Augmented Reality (AR) audio visual cover wrap for NME’s free weekly magazine.

When viewed through the Scan-It feature on the free-to-download GAME app, the cover wrap becomes interactive, bringing the game to life, and allowing readers to truly get a sense of its atmospheric soundtrack.

Prey, from publisher Bethesda, has been launched for the Xbox One, PlayStation 4 computer entertainment system and PC at a recommended price of £44.99. GAME has an exclusive package including a Steelbook and Prey soundtrack selections CD.

GAME Retail is the UK’s leading videogames retailer. NME is one of the UK’s most famous and influential youth brands, covering music and culture since 1952. Initially a weekly newspaper, NME now reaches 8.5 million people via the website, social and other offsite distribution, video channels, app, live events and the free weekly magazine.

Prey is a first-person action-adventure video game developed by Arkane Studios and published by Bethesda Softworks. The game is set on a space station where research is carried out into hostile aliens; the aliens escape and players have to survive while finding a way off the station.




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