Strathmore bottled water has signed Team GB athlete and last year’s European Indoor 1500m and 3000m champion, Laura Muir, as one of its brand ambassadors.
As the countdown gets underway to the IAAF World Indoor Championships Birmingham 2018, 24-year-old Scottish middle to long distance runner Muir joins forces with World Champion T53 wheelchair racer Samantha Kinghorn and Commonwealth Gold Medal swimmer Ross Murdoch on Team Strathmore. They will help the brand to deliver its ongoing ‘Do More’ campaign which aims to inspire more people of all ages and ability to try and take up entry level exercise such as running, swimming and cycling.
The campaign will include athlete advice and inspiration, tips and techniques for all levels, plus once-in-a-lifetime opportunities to inspire and motivate active participation.
Laura says: “I am really pleased to be teaming up with Strathmore water and their existing sports ambassadors to help encourage more people to enjoy the benefits of running. Our aim is to get more people on the move – to just try to be more active and see what benefits it can bring to your life. A water brand is such a natural partner for me as hydration is so important for athletes – I am really looking forward to getting involved in the Do More campaign.”
Strathmore water is bottled at source in the Vale of Strathmore, near Glamis Castle in Scotland, and has a long-standing reputation for supporting mass-participation events across the UK, helping world class athletes and spectators stay hydrated.
Last year, the brand strengthened its commitment after signing a major three-year partnership with British Athletics to provide bottled water at all British Athletics events through to 2019 and is the official water supplier at the IAAF World Indoor Championships Birmingham 2018.
This was followed by a successful partnership with the organisers of London 2017 in which Strathmore delivered more than one million bottles of water, as the official water supplier for the IAAF World Championships and the IPC World Para Athletics Championships last summer.
Adrian Troy, Marketing Director for AG Barr, comments: “Strathmore water has a proud record for supporting top class athletics and we’re really pleased at the prospect of this new partnership with one of the country’s leading athletes. Laura has emerged as one of the most talented runners on the world circuit and is an inspirational role model for other people to do more, epitomising what can be achieved through hard work, determination and a passion for the sport.”
The Strathmore water brand is owned by AG Barr. It is currently the official water supplier of British Athletics and IAAF World Indoor Championships Birmingham 2018. The brand is also a water partner with Scottish Swimming, Scottish Athletics, and Scottish Rugby, and supports many other mass participation events including Edinburgh Marathon, and the UCI Mountain Bike World Cup.