IPM Bitesize
Peperami Valentine’s Day campaign launches beef variant
Peperami tapped into the season of love with a 2018 integrated Valentine’s marketing campaign, positioning its new Beef Animal, mascot for its Peperami Beef variant,...
Strathmore adds runner Laura Muir to brand ambassador roster
Strathmore bottled water has signed Team GB athlete and last year’s European Indoor 1500m and 3000m champion, Laura Muir, as one of its brand ambassadors. As the...
PayAsUGym launches brand partnership program
PayAsUGym, the UK’s largest virtual gym chain, has appointed partnership marketing experts LIME Communications to manage its brand partnership program during 2018,...
McCoy’s ‘Win Gold’ £10,000 prize promo returns
Snack brand McCoy’s has relaunched its ‘Win Gold’ campaign for 2018, offering a prize of £10,000 to shoppers who find one of five gold crisps hidden in packets of...
IPM Diploma and Incentive and Motivation graduation
The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...
Shoppercentric research: in tough times, consumers favour loyalty cards
Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store...
Hooch sponsors Leicester Comedy Festival
Drinks brand Hooch is exclusively sponsoring Leicester Comedy Festival, which celebrates its 25th anniversary this year and which expects to attract 120,000 people to...
Batchelors Peas backs Betfred Super League link with Canada trip promo
The UK’s best-selling canned peas brand, Batchelors Peas, has partnered with Betfred Super League rugby for the third year running. The Betfred Super League is the...
David Crease joins WONDER London as Design Director
Creative events agency WONDER London has recruited David Crease in the newly-created role of Design Director. Reporting directly into Creative Director Chris Helliwell,...
L’Occitane supports new flagship store opening with experiential and sampling
‘Natural beauty’ brand L’Occitane celebrated the launch of its new multi-sensorial flagship store on London’s Regent Street last week with a series of PR stunts...
