Promo Marketing

Premium blended Scotch whisky brand Chivas Regal is again collaborating with high-end Danish consumer electronics company Bang & Olufsen to ‘amplify’ off-trade sales.

Chivas Regal repeats Bang & Olufsen prize offer

Premium blended Scotch whisky brand Chivas Regal is again collaborating with high-end Danish consumer electronics company Bang & Olufsen to ‘amplify’ off-trade...

GSK’s Aquafresh oral care brand has linked with Comic Relief 2017 and will be donating 10p from the sale of every specially themed pack from the Little Teeth, My Big Teeth and Complete Care ranges. Promotional packs will also offer consumers the chance to win Snuffles, a “huffing, puffing, burping, singing” Aquafresh Bonkers Red Nose character brush timer.

Aquafresh Red Nose ‘Bonkers’ timers promo

GSK’s Aquafresh oral care brand has linked with Comic Relief 2017 and will be donating 10p from the sale of every specially themed pack from the Little Teeth, My Big...

Wyke Farms, the UK’s largest independent cheese producers and also generators of renewable energy, has announced a national partnership with Good Energy, the 100% renewable electricity and green gas company.

Win electricity for life with Wyke Farms and Good Energy

Wyke Farms, the UK’s largest independent cheese producers and also generators of renewable energy, has announced a national partnership with Good Energy, the 100%...

With only seven days to go before the deadline for the IPM Awards 2017, Richard Pink provides some advice for people putting the final touches to their entries

Top tips for IPM Awards entries

With only seven days to go before the deadline for the IPM Awards 2017, Richard Pink provides some advice for people putting the final touches to their entries As Head...

Travel and experiential agency Blackjack Promotions has promoted Andy DeVito to Head of Experiential while Fiona Tindall becomes Head of Domestic Retail.

New appointments at Blackjack Promotions

Blackjack Promotions, one of Europe’s leading airport staffing, travel retail and experiential marketing agencies, has promoted two members of its team to senior...

Heinz Tomato Ketchup is launching its ‘Grow Your Own’ promotional campaign from March 2017 and will be giving 500,000 seed packets to schools and consumers.

Heinz enlists schools for 2017 ‘Grow Your Own’

Heinz Tomato Ketchup is launching its ‘Grow Your Own’ promotional campaign across the UK from March 2017. This year (the fifth in a row the activity has run) will...

Barbara Elson PR shot 1600

The true cost of the 4p data scandal

When a deal seems too good to be true, beware – there’s often a sting in the tail, as demonstrated by recent issues over the sale of personal data, says Barbara...

Above+Beyond new recruits: l-r Greg Beer, Ipar L'Aimable, Toby Steinberg

Above+Beyond New Year new talent hires

Cross-platform creative marketing and content agency Above+Beyond has made three new hires in its Strategy and Design teams, to work across the agency’s client base...

On March 8th 2017, International Women’s Day, Rotarians across Britain and Ireland will host simultaneous IWD Purple4Polio Tea Parties to raise money for the campaign to rid the world of polio once and for all.

Tiptree, Typhoo join Rotary polio fight

On March 8th 2017, International Women’s Day, Rotarians across Britain and Ireland will host simultaneous IWD Purple4Polio Tea Parties to raise money for the campaign...

Nestlé Confectionery is offering consumers the chance to win KitKat packs with personalised messages and pictures. The promotion runs from February 1st until March 29th across KitKat 4 Finger and Chunky singles, multipacks and 2 Finger biscuit packs.

Nestle personalised KitKat promotion

Nestlé Confectionery is offering consumers the chance to win KitKat packs with personalised messages and pictures. The promotion runs from February 1st until March...