IPM Bitesize
Wall’s Hits the Right Note with ‘Sing It to Win It!’
Wall’s Sing It to Win It! challenges the UK to belt out their take on the tagline for a chance at £5,000 and a starring role in a national radio ad.
Zero-Hour Contracts: What You Need to Know
The UK government has recently opened a consultation on the future of zero-hour contracts, a decision with potentially far-reaching consequences for many sectors,...
Experience12, The Pop Culture Marketing Agency, Welcomes Nick Swift as Client Services Director
Experience12 has appointed industry veteran Nick Swift as Client Services Director in a newly created role
Poundland Gets Perky with a Chart-Topping Loyalty Programme
Poundland has launched its nationwide loyalty program, Poundland Perks, across 850 stores and online platforms, marking a significant advancement in high-street retail...
2024 Black Friday and Cyber Monday Consumer Shopping Trends Revealed in Checkout.com’s Latest Research
Bargain-hunting Brits are planning to expand beyond clothing, beauty and electronics for Black Friday Cyber Monday purchases, with new categories such as air travel and...
Roald Dahl’s the BFG is the Star of Sainsbury’s New Heartwarming Christmas Advert
UK supermarket Sainsbury’s has debuted their exciting new Christmas advertisement today, featuring Roald Dahl’s universally beloved character the BFG.
Is the High-Protein Snack Category Ready for a Cosmic Shift?
Meateors has landed with a playful brand identity and a powerful digital strategy aimed at revolutionising the meat snacking category.
Run Clubs to Aromatic Billboards: Trends Shaping Experiential Marketing 2024
Ready to Uncover the Latest Trends in Experiential Marketing? Join industry leaders to unpack the latest trends in brand experience.
Branston Teams Up with Netflix’s That Christmas to Spread Festive Cheer
Branston partners with Netflix’s That Christmas to spread festive cheer through disruptive in-store activations for shoppers.
N2O Joins GLOBE GROUPE to Accelerate Growth in Retail Experiential Marketing
N2O announces acquisition by GLOBE GROUPE, the leading European group dedicated to shopper marketing.
