IPM Bitesize

Galbani Brings to Life Viral Dishes with Pop-Up Burrata

Number one Italian cheese brand, Galbani is putting a cheesy twist on the UK’s favourite viral recipes with the launch of its pop-up Burrata Bar. Doors will open in...

Woodsman Whisky Taps into Crafty Shoppers with Barrel-Loads of Prizes

How do you reward the hands-on, get-it-done spirit of The Woodsman Whisky’s drinkers? That was the challenge Activation set out to solve with the Doers Draw, a...

P&O Cruises & N2O Launch UK-Wide Tour to Honour Everyday Heroes as Part of Pride of Britain Partnership

Award-winning brand experience agency, N2O, is delivering a two-week tour of the nation where consumers can nominate local heroes. Launched in Southampton on June 6th,...

Momentum Worldwide Appoints James Cahill as UK Commerce Creative Director

London, June 9, 2025 – Global experiential agency Momentum Worldwide is excited to announce the appointment of James Cahill as UK Commerce Creative Director for its...

Futura Foods Launches YAMAS! On-Pack Competition with Authentic Mediterranean FoodieEscape

Futura Foods has launched an exciting new on-pack competition for its award-winning PDO YAMAS! Greek Feta, inviting shoppers to experience the authentic Mediterranean...

TRO Gears Up to Help Arc’teryx Scale an Unforgettable Lake District Climbing Experience

Experiential marketing agency, TRO, has been chosen by leading outdoor apparel company, Arc’teryx, to create an unforgettable three-day experience for the UK’s...

Win Trips With Chips! Birds Eye & Jet2holidays Bring the Sunshine to Supermarket Freezers

Birds Eye are bringing fun and sun to supermarket freezers with ‘Win Trips With Chips’. Created by Cat Among The Pigeons, this major on-pack promotion teams up with...

Dale Farm Scoop Up Family Fun with ‘Delicious Little Wins’ Promotion

Dale Farm has always looked for ways to sprinkle a little extra joy into everyday moments, and their latest on-pack promotion across the ice cream range is no exception....

Momentum Worldwide Appoints its First-Ever Chief AI Officer

Global experiential agency Momentum Worldwide announces the appointment of Jason Alan Snyder as its first-ever Global Chief AI Officer, marking a transformative move in...

TRO & Brompton Gear Up to Celebrate 50 Years with London World Championship

Iconic British folding bicycle manufacturer, Brompton, has appointed experiential marketing experts, TRO, to deliver the Brompton World Championship in London this...