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TRO and Fuse, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Cardiff, June 2017.

Nissan appoints TRO and Fuse to UEFA Champions League Fan Experience activation

TRO and Fuse, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the...

Walkers has backed the launch of a range of re-sealable 175g sharing packs with a new on-pack ‘Snap & Share’ promotion as part of its Uefa Champions League (UCL) sponsorship. Every promotional pack features the lower half of a football fan’s face. To enter, shoppers need to hold the pack up to their own face, take a selfie and share it on Twitter, Instagram or Facebook for a chance to win.

Walkers Champions League sharing pack promo

Walkers has backed the launch of a range of re-sealable 175g sharing packs with a new on-pack promotion as part of its Uefa Champions League (UCL) sponsorship. Every...

UEFA has announced details of its 2016 Trophy Tour, which will see the Henri Delaunay Cup visit 25 cities in France, carried on a special train.

UEFA EURO 2016 Trophy Tour

UEFA has announced details of its 2016 Trophy Tour, which will see the Henri Delaunay Cup visit 25 cities in France between April 1st and June 9th, carried on a special...

Pepsi MAX has launched a new football-themed campaign featuring top stars from the Premier League and La Liga linked to its new PepsiMojis global campaign.

Pepsi MAX PepsiMojis UEFA prize promo

Pepsi MAX has launched a new football-themed campaign featuring top footballers from the English Premier League and Spain’s La Liga linking to the soft drink’s new...

PepsiCo is running a #gameready UEFA Champions League promotion across Europe on Pepsi and savoury snacks, with a grand prize of a VIP trip to the Final.

PepsiCo #gameready promo returns

PepsiCo has relaunched its #gameready UEFA Champions League promotion across its soft drinks and savoury snacks portfolio, offering football fans the chance to win...

Carlsberg’s UEFA Euro 2016 sponsorship campaign includes a consumer promotion offering fans ‘probably the best prize ever for a football tournament’.

Carlsberg announces EURO2016 promo plans

Manchester United legend Peter Schmeichel has been unveiled as the face of Carlsberg’s UEFA Euro 2016 sponsorship campaign, which includes a consumer promotion...