TLC Marketing has named Emma Lloyd (nee Critchley) as its first board level marketer, with the brief of strengthening its new business and communication offerings.
Emma, who was part of the IPM 30 Under 30 programme in 2017, has been at TLC Marketing for three years. She previously worked client side in marketing in the automotive and employee engagement industries.
Heading the PR and marketing for TLC in the UK, Ireland and Nordic regions, her board position has been created to lead the end-to-end communication for the agency, ensuring the output and assets of each department are optimised for new business development and agency reputation. She will be responsible for driving the strength of the UK and Irish brand while simultaneously establishing TLC in the Nordics.
Michelle Stacey, Agency Director, says: “As TLC Marketing continue to grow and expand into new markets, it is vital that we have Emma’s enthusiasm and skill set on our Board.”
Emma Lloyd comments: “For the last three years I have been responsible for growing the marketing division, but this role will now require me to contribute to, and make decisions on behalf of, every department. I’m most looking forward to seeing how exposure to the entire business will influence my strategy and decision making going forward.”
John Pearson, General Manager UK, Ireland and Nordics, adds: “At TLC Marketing, we are always looking to attract the very best talent in the industry. People who can propel our ambitious business plans into light. Sometimes, as in the case of Emma, we do that by recognising and encouraging the growth of talent we already have in the agency. Emma is a welcome addition to the UK Board. Her extensive digital client side experience coupled with her achievements to date at TLC Marketing will enhance our already strong team. She will become the seventh member of the UK Board working alongside Claire Watkin, Operations Director; Martin Covill, Director of Business; Rob Scott, Group Creative Director; Michelle Stacey, Agency Director; Aneeka Gohil, Finance Manager; and myself.”
TLC Marketing Worldwide is a global leader in loyalty, incentive and reward campaigns. TLC Marketing UK is a multi-award winning agency and was chosen as the IPM Awards Agency of the Year 2017. It also won The Queen’s Award for Enterprise in International Trade in 2016. In the past two years, clients have included Continental Tyres, Bupa, Pallas Foods, Braun, Eon, HSBC, First Direct and Yakult.