Tag: , , , , , , , , , , , , , , , , , , , , , , ,

Soft drinks company Nichols plc. has launched a new ‘anti-advertising campaign’ for its Vimto brand, with a budget of £3m covering TV, social media (including a Snapchat lens) and digital, a partnership with student-focused viral content site Unilad, experiential sampling and what it says is an industry-first: personalised Video on Demand (VOD) and cinema.

Vimto repositions brand with ‘I See Vimto In You’ anti-ad campaign

Soft drinks company Nichols plc. has launched a new ‘anti-advertising campaign’ for its Vimto brand, with a budget of £3m covering TV, social media (including a...

Heinz is linking with Global’s radio stations Heart and Capital for the #CanSong challenge to raise awareness and money for the Make Some Noise charity which gives young people grants to help improve their lives

Heinz, Global radio #CanSong campaign

Kraft Heinz aims to drive consumer engagement and remind shoppers of the special role the brand plays in mealtimes with the launch of a £4m marketing campaign including...

PizzaExpress is launching a new campaign called PizzaExpress Film Club, an on-pack led promotion running on 1m pizza boxes exclusively in Sainsbury’s,

PizzaExpress, wuaki.tv launch Film Club

PizzaExpress is launching a brand new campaign called PizzaExpress Film Club, an on-pack led promotion running on one million pizza boxes exclusively in Sainsbury’s,...