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Cinema Returns On May 17th – Is It Still A Powerful Promotional Tool?

The invention of television, war, video, DVD’s and streaming services have all been declared to be the “death of cinema”, but it survived and thrived…will...

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Just Eat! @ The Drive-In with POD

As the UK re-emerged from lockdown, drive in cinema events started popping up across the country, offering customers an opportunity to get out of the house for a safe...

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YouGov and The Brand Partnerships Community on the undimmable power of cinema

As YouGov publishes its recent investigation into the viewing habits of the UK’s cinema goers, our Brand Partnerships Vice Chair David Pearson of Mongoose...

Filmology cinema

The value of cinema promotions

Ian Lacey, Business Development Director at Filmology, shares his thoughts on the value of cinema lead promotions to drive sales. Everyone loves cinema! Okay, that...

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Secret Cinema to create James Bond experience at a secret London location

Secret Cinema will create an experience centred around James Bond – one of the most successful British film franchises ever. For the very first time, Secret Cinema...

Cinema

Why the big screen means big business for brands

Paul Parry, Head of Filmology, highlights the benefits of running cinema and film promotions for brands. If you’ve ever wondered where cinema is headed next, look no...

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Mars offers consumers free cinema tickets in the return of its Sweet Sundays initiative

Mars Wrigley Confectionery UK has announced the return of its Sweet Sundays promotion for the seventh year running. The popular initiative offers consumers free cinema...

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Vodafone creates cinema from 100 mobile phones

Vodafone recently launched the #VodafonePocketCinema, which invited shoppers at the Birmingham Bullring to take a seat in giant comfy deck chairs, devour some popcorn...

Paul Parry of Filmology, part of consumer engagement specialists Sodexo Neon, Headline Sponsor of the IPM Awards 2018, explains why marketers can’t afford to miss out on the latest films

Promotions with Star Power!

Paul Parry of Filmology, part of consumer engagement specialists Sodexo Neon, Headline Sponsor of the IPM Awards 2018, explains why marketers can’t afford to miss out...

Soft drinks company Nichols plc. has launched a new ‘anti-advertising campaign’ for its Vimto brand, with a budget of £3m covering TV, social media (including a Snapchat lens) and digital, a partnership with student-focused viral content site Unilad, experiential sampling and what it says is an industry-first: personalised Video on Demand (VOD) and cinema.

Vimto repositions brand with ‘I See Vimto In You’ anti-ad campaign

Soft drinks company Nichols plc. has launched a new ‘anti-advertising campaign’ for its Vimto brand, with a budget of £3m covering TV, social media (including a...