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week 41

First Bus Scotland puts ‘bus in a box’ in experiential activation

First Bus Scotland has delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘bus-in-a-box’...

Glenfiddich is launching a new campaign to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign broke on July 23rd 2018 in the USA, with sampling and experiential activations at the Taste of the Cocktails event in New Orleans, and will roll out in other lead markets later in the year – including France in September, the UK in October and Taiwan in 2019

Glenfiddich launches new campaign for Experimental Series

Glenfiddich is launching a new campaign to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign broke on...

To celebrate its 40th birthday, and its new Birthday Cake flavour, ice-cream brand Ben & Jerry’s ran a giant birthday cake themed ball pit at London’s Old Spitalfields Market.

Ben & Jerry runs birthday cake ballpit sampling event

To celebrate its 40th birthday, and its new Birthday Cake flavour, ice-cream brand Ben & Jerry’s ran a giant birthday cake themed ball pit at London’s Old...

Samsung has been supporting the launch of the Galaxy Note8 with experiential and Out-of-Home take-overs of key locations in some of the world’s busiest cities, including London’s Waterloo Station.

Galaxy Note8 Takes Over London Waterloo

Samsung has been supporting the launch of the Galaxy Note8 with experiential and Out-of-Home take-overs of key locations in some of the world’s busiest cities,...

German low-cost airline Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations and brands in the UK via a Virtual Reality experiential activation at Westfield Stratford City.

Eurowings and partners launch #FlyWithEd VR campaign in London

German low-cost airline Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations...

The first-ever EU-wide report to isolate the economic and social contribution of advertising and marketing communications highlights the sector’s ability to drive economic growth across the EU.

Advertising delivers powerful economic benefits across Europe

The first-ever EU-wide report to isolate the economic and social contribution of advertising and marketing communications highlights the sector’s ability to drive...

The latest Change4Life campaign, backed up a by a free app which scans product barcodes and compares ingredients, aims to educate families about the significant amount of sugar children are consuming even before they get to school.

Change4Life barcode scanning app targets pre-school sugar

The latest Change4Life campaign, backed up a by a free app which scans product barcodes and compares ingredients, aims to educate families about the significant amount...

UK promotional staff provider and experiential agency Hype Live Media has merged with sister company Mobile Media under the new MMedia Group (MMG) corporate identity.

Mobile Media and Hype Live Media become MMedia Group

  UK promotional staff provider and experiential agency Hype Live Media has merged with sister company Mobile Media under the new MMedia Group (MMG) corporate...

maricurie_piccadilly

Marie Curie turns Piccadilly Circus yellow

This weekend saw the clocks go back in the UK as British Summertime ended: and cancer charity Marie Curie took the opportunity to take over London’s iconic Piccadilly...

Animal charity The Dogs Trust has worked with marketing agency TMW to challenge dog owners to pick up after their dogs.

Dogs Trust Big Scoop campaign

Animal charity The Dogs Trust has worked with marketing agency TMW to challenge dog owners to pick up after their dogs. Dog fouling is seen as one of the biggest...