Tag: Brexit, economic outlook, industry, industry news, Institute of Practitioners in Advertising, Institute of Promotional Marketing, IPA, IPA Bellwether, IPM, marketing budgets, promotional marketing, promotional marketing industry, research, statistics
IPA Bellwether: marketers up budgets in 2017
UK marketers have revised their budgets up in the first three months of 2017, with significant growth recorded in internet and main media advertising categories,...
Advertising delivers powerful economic benefits across Europe
The first-ever EU-wide report to isolate the economic and social contribution of advertising and marketing communications highlights the sector’s ability to drive...
