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Pampers has launched a nationwide #ThankYouMidwife TV and social media campaign aiming to deliver a ‘thank you’ to each of the nation’s 40,000 midwives for everything they do for expecting families. The campaign will also raise money for the Benevolent Fund of the Royal College of Midwives.

Pampers launches #ThankYouMidwife campaign

Pampers has launched a nationwide #ThankYouMidwife TV and social media campaign aiming to deliver a ‘thank you’ to each of the nation’s 40,000 midwives for...

Free-to-register baby club Aptaclub has joined forces with charity Mummy’s Star for ‘Christmas Wishes’, a festive campaign fronted by brand ambassador Binky Felstead, star of Made In Chelsea and herself a new mum.

Aptaclub launches Christmas Wishes campaign in support of Mummy’s Star charity

Free-to-register baby club Aptaclub has joined forces with charity Mummy’s Star for ‘Christmas Wishes’, a festive campaign fronted by brand ambassador Binky...

Kraft Peanut Butter is running a promotion which allows Canadians separated from their loved ones this holiday season to send them hugs via internet-connected teddy bears. Canadians who use “#KraftBearHugs” on social to share who they would like to give a bear hug to will be entered into a competition to win a pair of Wi-Fi enabled bears.

Kraft Canada helps Canadians bridge distance with WiFi enabled teddy bears

Kraft Peanut Butter is running a promotion which allows Canadians separated from their loved ones this holiday season to send them hugs via internet-connected teddy...

Tozer Seeds has been running a pop-up to promote Kalettes, a natural cross between kale and Brussels sprouts, at Hoxton's Railway Arch, Geffrye Street, London.

Kalettes pop-up pushes vegetables in trendy Hoxton

Tozer Seeds has been running a pop-up to promote Kalettes, a natural cross between kale and Brussels sprouts, at Hoxton’s Railway Arch, Geffrye Street, London....

In a new twist on its #feedingthefuture campaign, The Economist is encouraging Londoners to try free nutritious soup made from vegetables destined for the rubbish bin. Engaging with people through a branded mobile trike, the iconic newspaper is showing people that ugly, discoloured or misshapen produce, which is rejected by supermarkets can still be eaten and tastes great.

The Economist adds winter flavour to experiential campaign

In a new twist on its #feedingthefuture campaign, The Economist is encouraging Londoners to try free nutritious soup made from vegetables destined for the rubbish bin....

Mars brand Snickers is launching a money-off promotion with a difference in the US, to support its long-running "You're Not You When You're Hungry" marketing platform. A special ‘Hungerithm’ has been created to monitor the mood, and the hunger level, of the Internet. As the Internet's "hanger" increases, the value of coupon discounts off SNICKERS at participating U.S. 7-Eleven stores will increase in real time.

Snickers in the US runs ‘Hungerithm’ variable value coupons at 7-Eleven

Mars brand SNICKERS is launching a money-off promotion with a difference in the US, to support its long-running “You’re Not You When You’re...

Whole Earth, the UK’s market-leading peanut butter brand, has created the first-ever peanut butter fondue bar in Shoreditch, London, which will be open to the public on November 24th to 25th.

Whole Earth brand creates peanut butter pop-up fondue bar

Whole Earth, the UK’s market-leading peanut butter brand, has created the first-ever peanut butter fondue bar in Shoreditch, London, which will be open to the public...

Coca-Cola UK has announced that its Coca-Cola Christmas truck tour will kick off for 2017 in Glasgow on November 11th and will visit 42 stops nationwide during the festive season, before making its final appearance at Lakeside, Essex, on December 17th.

Coca-Cola 2017 Christmas Truck Tour

Coca-Cola UK has announced that its Coca-Cola Christmas truck tour will kick off for 2017 in Glasgow on November 11th and will visit 42 stops nationwide during the...

Budweiser is giving New York beer lovers the chance to experience and taste history with the release of its limited-edition 1933 Repeal Reserve Amber Lager.

Budweiser US partners Lyft for Prohibition lager launch

Budweiser is giving New York beer lovers the chance to experience and taste history with the release of its limited-edition 1933 Repeal Reserve Amber Lager. The recipe...

Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a physical lift that transforms into an immersive Halloween experience.

Fanta delivers scary 4D Halloween lift experience

Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a...