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Pampers has launched a nationwide #ThankYouMidwife TV and social media campaign aiming to deliver a ‘thank you’ to each of the nation’s 40,000 midwives for everything they do for expecting families. The campaign will also raise money for the Benevolent Fund of the Royal College of Midwives.

Pampers launches #ThankYouMidwife campaign

Pampers has launched a nationwide #ThankYouMidwife TV and social media campaign aiming to deliver a ‘thank you’ to each of the nation’s 40,000 midwives for...

Brands need to assume a people-first approach and stop using stereotypes in their advertising not just because it's the ethical thing to do: there's also a growing commercial imperative, says Sally McLaren, director at Sense.

Gender stereotyping puts products before people – and consumers don’t like it!

Brands need to assume a people-first approach and stop using stereotypes in their advertising not just because it’s the ethical thing to do: there’s also a...

Procter & Gamble-owned toilet paper brand Charmin offered New Yorkers their own private and personal toilet facilities last week, with the launch of Charmin Van-GO, the first-ever on-demand mobile bathroom service.

Charmin offers New York chance to ‘Van-GO’ in a private mobile toilet

Procter & Gamble-owned toilet paper brand Charmin offered New Yorkers their own private and personal toilet facilities last week, with the launch of Charmin Van-GO,...

Shaving brand Gillette is celebrating its partnership with the British & Irish Lions rugby team with a new film featuring international rugby player George North plus a promotion offering the chance to win an ‘ultimate’ trip to New Zealand to watch the Lions in action during their upcoming tour.

Gillette ‘Win New Zealand trip to watch Lions’ promo

Shaving brand Gillette is celebrating its partnership with the British & Irish Lions rugby team with a new film featuring international rugby player George North...

Procter & Gamble has launched its latest Gillette razor in Australia with an in-store virtual reality (VR) experiential activation at supermarkets and pharmacies across the country.

Gillette runs VR experience in Australia

Procter & Gamble has launched its latest Gillette razor in Australia with an in-store virtual reality (VR) experiential activation at supermarkets and pharmacies...

The initiative forms part of Herbal Essences’ new 360° support campaign which includes TV and print advertisements, PR, plus in-store, digital and social media activations.

P&G Herbal Essences ‘Free Haircut’

Procter & Gamble (P&G) is boosting consumer awareness of its Herbal Essences brand with a ‘Free Haircut’ promotion this summer. Running from now until...

P&G has teamed up with Kimberly Wyatt to create a series of spring cleaning-inspired dance moves and is running dance-related competition with Magic Radio.

P&G and Kimberly Wyatt dance the house clean

P&G has teamed up with celebrity performer and TV presenter Kimberly Wyatt to create a series of spring cleaning-inspired dance moves for each room of the house, and...

The Saturdays' singer Rochelle Humes was chair of the judging panel for the annual Make-A-Wish Bake-A-Wish challenge.

Fairy partners Make-A-Wish again

Procter & Gamble’s leading dishwash brand Fairy is partnering the Make-A-Wish Foundation for the 12th year running, and has teamed up with The Saturdays’...

Pampers UNICEF - event image - Emma with anniversary cake

Pampers celebrates 10 years of UNICEF partnership

Pampers and UNICEF have marked the landmark 10th year of their on-pack vaccine partnership by announcing the elimination of maternal and newborn tetanus (MNT) in 17...