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VK targets students with free gift packs and club nights

VK, the popular alcopop brand owned by Global Brands, has launched its latest activity to coincide with Freshers and drive sales in the run up to Christmas. The brand...

Kellogg’s gives retailers the chance to win £10,000

Retailers are in with the chance of winning a £10,000 cash prize and weekly stock prizes with Kellogg’s ‘Snacks of Cash’ competition. This latest retailer...

Train stations are on-track to becoming one of the best places for brand experiences

When it comes to travel retail, train stations are rapidly catching up with airports, high streets, shopping malls and festivals, says Fiona Tindall from Blackjack...

The weird but wonderful world of travel retail

Alex Palmer from Haygarth explores the far-from-normal retail experience in major airports and what shoppers are looking for when travelling. Between packing your bags...

Burts Chips hosts South West adventure online platform

This summer, Devonshire snack brand Burts Chips is on a mission to help tourists and residents discover the beauty of the South West of England with adventures and...

Mr Kipling unveils life-sized BFG statue made of cakes

At the end of July, food artist, Michelle Wibowo, unveiled one of Roald Dahl’s most beloved characters; The BFG, made entirely from Mr Kipling cakes. The sculpture was...

Corky’s Schnapps adds a little sparkle to each bottle with on-pack gift

Capitalising on the rising trend of glitter and to coincide with the colourful festival season, Corky’s Schnapps, the only glitter schnapps on the market, is adding a...

Q&A with Jake Xu: The future of grocery retail

Maddie Cullen interviews Jake Xu, owner and Creative Director at Ready, on his view of what grocery retail will look like in the future.  A few weeks back, I stumbled...

Lucozade becomes Larazade in new Shadow of the Tomb Raider partnership

Lucozade Energy is temporarily changing its name to Larazade in celebration of Lara Croft, the iconic fictional character and the main protagonist of the video game...

Dairylea Launches Super Cool Super Cheesy Summer Activation

Mondelēz International-owned cheese snack brand Dairylea, is offering families the chance to win ‘super cool’ or ‘cheesy’ prizes this summer. Launched in July...