Agency Blue Chip have created an on-pack promotional campaign to reward loyal consumers of the TENA Extra range, by offering the chance to ‘WIN something extra’ with every pack. There are 2,650 prizes guaranteed to be won, including restaurant and cocktail gift cards, spa treatments and afternoon tea experiences to name a few.
The promotional activity will feature on 2.3m promotional packs of TENA Extra, each of which feature a bold on-pack stopper. Consumers can enter the unique code from their promotional pack onto a bespoke microsite and instantly reveal whether they are a winner.
Yasmin Mensli, Senior Account Manager at Blue Chip says: ‘We have worked with the brand for the past few years and we know our audience love an on-pack promotion. We can’t wait to see how they react to this campaign which aims to reward their loyalty.’
Every consumer who enters the promotion will also have the opportunity to claim a £4 coupon to use against TENA Silhouette Pants Plus. This will help drive trial of the recently launched Silhouette product and further reward TENA shoppers.
TENA are launching the on-pack promotion to encourage regular use and reward loyalty, whilst driving frequency and volume. TENA Extra promotional packs can be found at major retailers across the UK and ROI this September.