Tag: experiential, experiential marketing, opinon, personalisation, personalised, research, Sense, senses
Why personalisation is the sixth sense
Fiona Rayner (née Tindall), Head of Experiential & International Operations at Blackjack Promotions, explores the benefits of personalisation in sensory...
Reese’s personalises products at Selfridges for Christmas
American confectionery brand, Reese’s, is offering limited edition personalised products for Christmas in Selfridges. Field Day have created special branded counters...
Harrow & Green runs Selfridges Christmas personalisation pop-up
Quirky personalised gift company Harrow & Green, which usually sells its products via its own website or ecommerce sites such as Notonthehighstreet.com, is again...
TRO Retail takes ‘TRO Boutique’ to the Retail Design Expo
TRO Retail used last week’s Retail Design Expo to showcase a suite of creative technologies that are transforming modern retailing and shopper marketing, featuring...
Nestle personalised KitKat promotion
Nestlé Confectionery is offering consumers the chance to win KitKat packs with personalised messages and pictures. The promotion runs from February 1st until March...
Nutella gets personal and creative
Ferrero is launching a new recipe hub for its Nutella sweet spread brand and will then be bringing back the extremely successful Nutella personalisation campaign for a...
Coca-Cola US runs ‘Share with Santa’
Coca-Cola in the US has launched a new Christmas-themed “Share a Coke” label campaign, giving consumers the chance to order bottle with seasonal names and messages....
Turnbull & Asser raises cash for Dogs Trust
UK male fashion brand Turnbull & Asser has revived a promotion from the 1930s to help raise money for canine charity Dogs Trust this Christmas. Customers can now...
Famous Grouse promo gets personal
Drinks company Maxxium UK is launching a new campaign for The Famous Grouse, the UK’s number one selling blended whisky, which include a brand new TV ad, a media...
