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Doritos' new flavour campaign offers the chance to win £20,000 by voting to eliminate one of two new flavours – Sizzling Salsa or Ultimate Cheeseburger.

Doritos £20,000 choice challenge

Doritos has launched a new flavour campaign, offering consumers the chance to win £20,000 by voting to eliminate one of two new flavours – Sizzling Salsa or Ultimate...

Brand Belief’s latest Gastro Alfresco roadshow is running an #Alfrexit campaign encouraging consumers to ‘Vote Alfrexit’ and eat outdoors this summer.

Gastro Alfresco ‘#Alfrexit’ vote

Brand Belief’s latest Gastro Alfresco multi-brand roadshow has jumped on the Brexit bandwagon with a #Alfrexit campaign encouraging consumers to ‘Vote Alfrexit’ by...

Wrigley is giving away an in-car gum holder with bottles of Extra and Airwaves chewing gum and wants to get bottles in every UK car in the next three years.

Gum on the road with Wrigley

Wrigley is giving away an innovative new in-car gum holder with bottles of its Extra and Airwaves chewing gum brands. After identifying in-car consumption as a clear...

UK Shoppers can discover what kind of snacker they are and win £100 H&M vouchers with yogurt drink Optiwell’s ‘Thank Goodness’ shopping centre campaign.

Optiwell identifies snacker profiles

Shoppers across the UK can discover what kind of snacker they are and win one of 10 £100 H&M vouchers when yogurt drink Optiwell’s ‘Thank Goodness’ campaign...

National Tyres and Autocare, Sony Mobile, O2 for O2 Priority and cleaning technology company Karcher are supporting the UK release of the new Ghostbusters.

Sony Pictures Ghostbusters partners

Four high profile UK brand partners will support the UK release of the new Ghostbusters film on Monday July 11th 2016, including National Tyres and Autocare, Sony...

Rollover Hot Dogs has launched a new competition to win a trip to Iceland in partnership with Star Trek Beyond, which opens in the UK on July 22nd 2016.

Rollover Star Trek Beyond prize promo

Rollover Hot Dogs has launched a new competition to win a star-gazing short break trip to Iceland for two people, in partnership with the upcoming Star Trek Beyond movie...

M&S launched its ‘Sparks’ loyalty and store card in 2016, supported by extensive direct mail activity created and managed by The Lettershop Group (TLG).

Case Study: Sparks hits the mark for M&S

Sparks hits the mark for Marks & Spencer ‘National Treasure’ Marks and Spencer introduced its first store card, ‘Sparks’, in 2016, offering a personalised...

PizzaExpress is launching a new campaign called PizzaExpress Film Club, an on-pack led promotion running on 1m pizza boxes exclusively in Sainsbury’s,

PizzaExpress, wuaki.tv launch Film Club

PizzaExpress is launching a brand new campaign called PizzaExpress Film Club, an on-pack led promotion running on one million pizza boxes exclusively in Sainsbury’s,...

Rather than just looking to reach their target audience, brands should aim to get them more deeply involved, says Pete Davis at Get Me Media.

Make participation your ultimate goal

Rather than just looking to reach their target audience, brands should aim to get them more deeply involved, says Pete Davis at Get Me Media. If brands struggle with one...

UK shoppers saved £3.3bn over the last year by using coupons and vouchers, based on new consumer research released by Valassis Limited.

Coupons save UK consumers £3.3bn says Valassis

UK shoppers saved £3.3bn over the last year by using coupons and vouchers, based on new consumer research released by Valassis Limited, the UK’s largest coupon and...