Tag: apps, company news, digital, hot beverages, in-store, mobile, on-pack, on-pack promotion, retail, shopper, shopper marketing, Tata, television, Tetley
Tetley £10m 2016 shopper campaign
Tetley is investing £10m in an integrated and shopper marketing campaign to change consumers’ attitudes to tea, with a particular focus on the younger demographics....
Cadbury Creme Egg trade ‘shelfie’ comp
Mondelēz International is to run a trade promotion in Spring 2016 offering retailers stocking its Gooless Cadbury Creme Egg range the chance to win up to £250 in a...
Valassis: shoppers hungry for Xmas promos
Almost nine in 10 UK consumers will take advantage of a promotional offer when doing their Christmas grocery shopping this year, according to new research. A survey...
Tetley unveils animated sales assistant
UK tea brand Tetley has introduced an attention-grabbing holographic version of brand character Gaffer, who is appearing in selected Cash & Carry and wholesalers....
IPM Awards 2016 opens
The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2016 Call for Entries, with an updated categories list aimed at showcasing and...
Levi Strauss US helps shoppers give back
In the US, Levi Strauss & Co. has linked with Goodwill to help shoppers give unwanted clothing and footwear to the charity and also raise funds. The clothing giant...
Turnbull & Asser raises cash for Dogs Trust
UK male fashion brand Turnbull & Asser has revived a promotion from the 1930s to help raise money for canine charity Dogs Trust this Christmas. Customers can now...
TCC teams up with Gordon Ramsay
Retail marketing specialists TCC has signed an exclusive four year license agreement with WWRD Group to launch a range of ‘Gordon Ramsay Gourmet’ kitchen products,...
Bluewater: “Christmas is here. Make it magical”
Shopping centre operators Bluewater has launched a new festive integrated campaign, “Christmas is here. Make it magical”, including a TV ad, press, digital, social,...
TCC announces new CEO
TCC, a global leader in retail loyalty campaigns, has appointed Perry Valkenburg as new CEO of the company. Valkenburg joins from advertising agency TBWA, where he has...
