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Shoppers expect to see retailers putting on a show over Easter, with in-store egg hunts, recipe ideas, sampling and activities for kids, according to new research from leading retail and shopper marketing agency Savvy.

Savvy: Easter spend likely to hit £775m

Shoppers expect to see retailers putting on a show over Easter, with in-store egg hunts, recipe ideas, sampling and activities for kids, according to new research from...

McDonalds has launched the latest version of its Monopoly promotion, Monopoly Prize Choices. Players will have the chance to win over 55 million prizes.

McDonalds launches Monopoly Prize Choice

McDonald’s has launched the latest version of its long-running Monopoly promotion, Monopoly Prize Choice in the UK and is about to launch a different Monopoly-themed...

Experiential and event specialists TRO have launched a new division, ‘TRO Retail’, which will focus on creating experiences in the retail environment.

TRO launches TRO Retail division

Experiential and event specialists TRO have launched a new division, ‘TRO Retail’, which will offer a 360° service focusing on creating experiences specifically in...

Levi's is rolling out its clothes recycling initiative in the UK, with a 10% discount on Levi's products for consumers who donate old clothes and shoes.

Levi Strauss brings recycle discounts to UK

Levi’s is rolling out its clothes recycling initiative in the UK, with a 10% discount on Levi’s products for consumers who donate old clothes and shoes....

Cheil Worldwide is consolidating its entire global retail resource under the Cheil Retail banner, led by Simon Hathaway as Global Chief Retail Officer.

Cheil unifies global retail specialists

Cheil Worldwide is consolidating its entire global retail resource under a single banner, Cheil Retail. The new unit will be led by Simon Hathaway as the Global Chief...

Tesco is making major changes after accepting the Groceries Code Adjudicator ruling that it seriously broke the Groceries Supply Code of Practice (GSCoP).

Grocery Code boss slams Tesco

Groceries Code Adjudicator Christine Tacon has told Tesco to introduce significant changes to practices and systems after finding Britain’s largest supermarket...

The Co-op is offering 60 of its members a chance to win £1,000 worth of vouchers each with the return of its ‘Swip and Win’ promotion in its UK food stores.

Co-op ‘Swipe and Win’ grand prize

The Co-op is offering 60 of its members a chance to win £1,000 worth of vouchers each with the return of its ‘Swip and Win’ promotion in its food stores UK-wide. In...

Shopper Marketing Amplified is a webinar hosted by Carey Trevill, Managing Director of the UK’s IPM with contributions from marketing technology specialists Snipp! Interactive and retail and shopper marketing experts TPN.

Webinar: Shopper Marketing Amplified

Technological advances mean shopper marketing has broken out of the confines of the retail environment and can be found all around us, driving massively increased...

For the Romanian cinema release of Star Wars "The Force Awakens", supermarket Carrefour Romania put interactive billboards into outlets letting customers use Jedi-like gestures to buy products.

Jedi shopping at Romanian Carrefour

To celebrate the Romanian cinema release of Star Wars Episode VII “The Force Awakens” before Christmas, French-owned supermarket chain Carrefour Romania put...

Eagle Eye and Mediavest have launched a digital campaign for Nicotinell tracking customers from online activity through to in-store sales in real-time.

Eagle Eye delivers Nicotinell campaign

Eagle Eye, specialist in digital promotions validation and redemption, has partnered with Mediavest to launch a cutting edge digital campaign for Nicotinell, enabling...