Four high profile UK brand partners will support the UK release of the new Ghostbusters film on Monday July 11th 2016, including National Tyres and Autocare, Sony Mobile, O2 for O2 Priority and cleaning technology company Karcher.
The campaign, running throughout June and July, was created by partnership marketing specialists Brand & Deliver for client Sony Pictures.
Activity includes: a national press and drive time radio campaign by National Tyres and Autocare, utilising the iconic “Who You Gonna Call?” soundtrack by Ray Parker Jr; a TV campaign by Karcher supported by POS in more than 3,000 stores; a TV and Digital Out Of Home (DOOH) campaign by O2 for O2 Priority offering the chance to win tickets to the US premiere and preview screenings; and a POS promotion by Sony Mobile within 480 O2 stores. All four partners will engage customers on digital and social channels.
Peter Taylor, Managing Director of Sony Pictures UK, says: “Ghostbusters is quite simply one of the best-loved film franchises ever made. These partnerships are vast in scale and fun factor, giving us a powerful platform to promote the film with UK-wide promotions across multiple touchpoints.”
Richard Barnes, Partnerships Director at entertainment marketing specialists Brand & Deliver, adds: “Ghostbusters is an iconic franchise with multi-generational appeal. These brands have tapped into the movie’s feel-good factor with memorable partnerships that will ensure it’s the most highly anticipated film of the summer.”