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Digital sampling may sound like a contradiction – but there can be major advantages to injecting a digital element into the process of getting samples into people’s hands, says Dave Corlett of Ready

It’s sampling, Jim, but not as we know it

Digital sampling may sound like a contradiction – but there can be major advantages to injecting a digital element into the process of getting samples into people’s...

Paul Parry of Filmology, part of consumer engagement specialists Sodexo Neon, Headline Sponsor of the IPM Awards 2018, explains why marketers can’t afford to miss out on the latest films

Promotions with Star Power!

Paul Parry of Filmology, part of consumer engagement specialists Sodexo Neon, Headline Sponsor of the IPM Awards 2018, explains why marketers can’t afford to miss out...

Accolade Wines, the UK’s leading wine company, has announced a £1m investment in a new campaign for Hardys, its No 1 wine brand and the official wine of England Cricket. The campaign will include TV sponsorship, a partnership with Sky, print advertising and prize promotions offering the chance to win cricket tickets and cricket merchandise.

Accolade launches ‘The Rules According to Hardys’ cricket-themed campaign

Accolade Wines, the UK’s leading wine company, has announced a £1m investment in a new campaign for Hardys, its No 1 wine brand and the official wine of England...

Brands including alcohol-free Budweiser Prohibition Brew, Walkers Max Strong, Branston, Primula and Bodean’s have signed on as partners for National BBQ Week, a multi-brand experiential, sampling and marketing campaign which returns for the 22nd year from Monday May 28th.

Big brands get behind 22nd National BBQ Week

Brands including alcohol-free Budweiser Prohibition Brew, Walkers Max Strong, Branston, Primula and Bodean’s have signed on as partners for National BBQ Week, a...

Nestlé UK and Ireland has partnered with online streaming service NOW TV to launch a brand new on-pack promotion which will feature on some of its favourite confectionery brands including KitKat, Aero, Yorkie, Toffee Crisp and Rowntree’s Fruit Pastilles.

Nestlé offers NOW TV passes as prizes in on-pack promo

Nestlé UK and Ireland has partnered with online streaming service NOW TV to launch a brand new on-pack promotion which will feature on some of its favourite...

Molton Brown, London-based fragrance experts, is launching its new Vetiver & Grapefruit Collection with a series of eye-catching retail experiences, featuring anamorphic art to create clever optical illusions that represent the tension between the new fragrance’s contrasting notes.

Molton Brown launches new fragrance collection with 3D optical illusions

Molton Brown, London-based fragrance experts, is launching its new Vetiver & Grapefruit Collection with a series of eye-catching retail experiences, featuring...

PepsiCo brands are coming together this summer to encourage shoppers to host their own big night in with its range of snacks and beverages and get behind their favourite football team. The ‘Power of One’ campaign features an on-pack promotion offering prizes across selected formats of Walkers Tear ‘n’ Share, Walkers Stax, Doritos and Pepsi Max.

PepsiCo UK launches cross-brand ‘Summer of Football’ campaign

PepsiCo brands are coming together this summer to encourage shoppers to host their own big night in with its range of snacks and beverages and get behind their favourite...

Currys PC World is launching a summer football-themed campaign, ‘Get your TV for Free’, which offers customers a one in 20 chance of getting the money they spend on buying a TV back, up to a maximum value of £24,999.

Currys PC World ‘Get Your TV for FREE’ promotion

Currys PC World is launching a summer football-themed campaign, ‘Get your TV for Free’, which offers customers a one in 20 chance of getting the money they spend on...

Accolade Wines has announced that its Echo Falls brand will be the drinks partner of what is likely to be the summer’s hottest TV show, Love Island 2018, on ITV2, and will be offering the chance to win tickets to the live Love Island final.

Echo Falls in partnership deal with ITV2’s Love Island

Accolade Wines has announced that its Echo Falls brand will be the drinks partner of what is likely to be the summer’s hottest TV show, Love Island 2018, on ITV2, and...

Budweiser will be giving away eight million Red Light Cups – noise activated cups which light up as fans celebrate – in more than 50 countries, as part of its biggest-ever integrated campaign, celebrating its sponsorship of the FIFA World Cup 2018.

Budweiser to give away 8m light up cups as part of 2018 FIFA World Cup Campaign

Budweiser will be giving away eight million Red Light Cups – noise activated cups which light up as fans celebrate – in more than 50 countries, as part of its...