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EPOCH making toys – the company behind collectible toy brand Sylvanian Families – is launching its new Town range by creating the world’s smallest fashion show, unveiled at Hamleys Regent Street on Thursday March 22nd. A UK-wide experiential roadshow tour with intu shopping centres will follow in April. Credit: Matt Alexander/PA Wire.

Sylvanian Families unveils world’s smallest fashion show

EPOCH making toys – the company behind collectible toy brand Sylvanian Families – is launching its new Town range by creating the world’s smallest fashion show,...

Kettle Chips has launched an ‘Upgrade your lunch’ on pack promotion on its full single serve and multi-pack ranges offering consumers the chance to win the lunch upgrade of a lifetime – plus every purchaser can also rent a digital film in full HD from Chili Cinema for just £1.

Kettle Chips ‘upgrade lunch’ promotion offers Hollywood trip prize

Kettle Chips has launched an ‘Upgrade your lunch’ on pack promotion on its full single serve and multi-pack ranges offering consumers the chance to win the lunch...

Oreo, the world’s biggest-selling biscuit brand, has launched an innovative Out-Of-Home (OOH) campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion.

Oreo runs biscuit dispensing bus stop to push Cookie Quest game

Oreo, the world’s biggest-selling biscuit brand, has launched an innovative Out-Of-Home (OOH) campaign across London to drive purchase and participation in its 2018...

Trade and consumer DIY store chain Wickes has reintroduced its ‘Buy now, do it later’ campaign, and is backing it with a new initiative, Wickes Trips, which encourages customers to take advantage of the fantastic seasonal offers in store over Easter, but then leave the work for a later date, and enjoy the extra time with their nearest and dearest.

Wickes launches Wickes Trips guaranteed reward scheme

Trade and consumer DIY store chain Wickes has reintroduced its ‘Buy now, do it later’ campaign, and is backing it with a new initiative, Wickes Trips, which...

Michael Chambers, Director, Cloud Nine

My Life in Promotions: Michael Chambers, Cloud Nine

Promomarketing.info’s ‘My Life in Promotions’ feature shines a spotlight on the people who make the promotional marketing industry work so well – the heroes of...

Confectionery brand Kinder is re-running its award-winning retailer competition this Easter, offering retailers the chance to win one of five packs including everything they need to host an in-store Easter Egg Hunt for their local community, including posters for store windows, branded goods and free stock.

Kinder runs Easter retailer promotion

Confectionery brand Kinder is re-running its award-winning trade competition this Easter, offering retailers the chance to win one of five packs including everything...

The aim of the campaign is to engage a new audience of food enthusiasts and encourage consumers to use the product in home cooking through an on-pack promotion and an online competition.

Branston launches Pickle Pioneers to demonstrate versatility

Branston, the UK’s best-selling pickle brand, has launched a new Pickle Pioneers campaign as part of a wider marketing strategy to encourage consumers to use the...

Reebok partnered with Sports Direct for an in-store activation to promote the global athletic footwear and apparel company’s association with the Ultimate Fighting Championship and its UFC Fight Night Collection.

Reebok, Sports Direct run Ultimate Fighting Championship “Reebok Knockout” experience

Reebok partnered with Sports Direct for an in-store activation to promote the global athletic footwear and apparel company’s association with the Ultimate Fighting...

McDonald’s launches McDonald’s Monopoly Wiiiin, the latest version of its annual Monopoly promotion, on March 21st 2018. The promotion ends May 1st 2018.

McDonald’s launches Monopoly Wiiiin 2018 promotion

McDonald’s launches McDonald’s Monopoly Wiiiin, the latest version of its annual Monopoly promotion, on March 21st 2018. The promotion ends May 1st 2018. This is the...

New Zealand cheese brand Mainland has just run an innovative consumer promotion featuring a 2000 piece jigsaw puzzle voucher for free cheese.

NZ cheese brand Mainland creates 2000 piece jigsaw voucher

New Zealand cheese brand Mainland has just run an innovative consumer promotion which subverts the idea the 21st century consumers want instant gratification. To...