Tag: celebrity endorsement, content marketing, digital, Discovery UK, event marketing, experiential, partnership marketing, partnerships, social media, sports, television, tpf
Discovery UK supports Conway TV show
TV channel Discovery UK is supporting its new documentary series, Sean Conway: On The Edge, with an integrated campaign including a digital hub, PR, promotions,...
Volvic Juiced launches #smallvictories
Volvic Juiced, the UK’s no.1 juicy water brand, is launching its biggest ever brand campaign and innovation launch, including media partnerships, OOH, experiential,...
Belvoir Fruit Farms ‘bee-utiful prizes’
Belvoir Fruit Farms has launched its biggest-ever on pack promotion, dubbed FreeBees, with the grand prize of a seven-night holiday for two to Saint Lucia. The FreeBees...
Dreamland appoints Brand & Deliver
Entertainment partnerships specialist Brand & Deliver has been appointed by Dreamland Margate, the UK’s oldest amusement park, to devise and manage a...
Partnership Marketing: the perfect blend
Jo Coughlin of Mediator Communications reports back on the IPM’s first ever Partnership Marketing Conference, Creating the Perfect Blend In an ever-changing marketing...
KitKat Youtube on-pack promotion
Nestlé’s KitKat brand is again teaming up with Google’s YouTube for a major promotion, with the confectionery giant producing 74 different promotional packs...
Peperami joins Angry Birds movie
Meat snack brand Peperami has linked up with the new Angry Birds movie in an on-pack prize promotion with Angry Birds merchandise and weekend trips to Barcelona as...
TV deal means Richmond’s Got Talent
Kerry Food Group’s Richmond sausages brand has linked with TV show Britain’s Got Talent for a new £1.5m marketing campaign including an on-pack offer amplified...
The brands went in two by two… hurrah! hurrah!
Vicki Folly of Blackjack Promotions looks at the power of cross-brand retail promotions and shares tips on how to create the greatest impact. From Laurel and Hardy to...
Fruit Bowl, National Geographic Kids link
Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine to launch a new educational campaign which will run for nine months. The...
