Hyundai Motor is launching a one-of-a-kind ‘FanDome’ football gaming experience, played out by some of YouTube’s biggest influencers in front of a live crowd, as part of its EURO 2016 partnership deal with football content specialist Copa90.
The event sees Copa90 host ‘Play the Dome’, which will feature YouTube stars The Sidemen, Poet and Vuj. The one-day tournament takes place at the Hyundai FanDome in London’s King’s Cross on June 19th, where fans will watch their gaming heroes play on a system of giant 360° screens. This custom built display encloses fans in ‘Football Heaven’ – a stylised world of immersive football innovation.
‘Play the Dome’ will be promoted through a suite of cross-platform social content and captured in a number of hero videos to be distributed across Copa90, Hyundai and influencer YouTube channels.
The Hyundai FanDome will be screening 45 matches of the UEFA EURO 2016 from the first Group Stage match on Friday 10th June to the final, to be held on Sunday 10th July.
“We’re delighted to be extending our partnership with Hyundai Motor through UEFA EURO 2016 and helping them activate the most innovative fan space in the country,” says James Kirkham, head of Copa90 and Chief Strategy Officer of Copa90 owner Bigballs Media. “Gaming is a huge part of any young fan’s football diet. It’s a fantastic opportunity to be able to fuse the incredible infrastructure Hyundai has built with an event that every young fan in the country will want to get to.”
David Pugh, Marketing Director, Hyundai Motor UK, said: “We are thrilled to continue our relationship with Copa90 and put on an event that captures the imagination of a young football audience. The Hyundai FanDome is going to be the most exciting place to watch UEFA EURO 2016 outside France and this campaign will put us on the map with a huge community of highly engaged football fans.”
The one-day tournament takes place on June 19. Tickets are available from Ticketmaster.
UEFA EURO 2016 kicks off on June 10 2016. The championship ends on July 10.
Copa90, part of the You Tube Originals channels commissioned back in 2012, is now a global, multi-platform football media network specialising in creating content dedicated to football-related action that happens outside the 90 minutes of each match that make that 90 minutes so special.