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UK pub and restaurant chain Mitchells & Butlers is delivering an interactive mobile game experience to attract visitors during the Euro 2016 tournament.

Mitchells & Butlers mobile gamification

UK pub and restaurant chain Mitchells & Butlers is delivering an interactive mobile experience incorporating gameplay to attract new visitors during the Euro 2016...

Domino’s and The LADbible are creating Gogglebox-style video content recording UK home nations football fans' reactions to UEFA Euro 2016 matches.

Domino’s, LADbible partner for Euro 2016

Domino’s and The LADbible have signed a content partnership aimed at taking the pizza brand into the living rooms of football fans across the nation, recording their...

Hyundai and Copa90 are launching a live ‘FanDome’ football gaming experience featuring YouTube influencers as part of its EURO 2016 activity.

Hyundai EURO 2016 gaming experience

Hyundai Motor is launching a one-of-a-kind ‘FanDome’ football gaming experience, played out by some of YouTube’s biggest influencers in front of a live crowd, as...

Euro 2016 sponsor Kia and The Telegraph link up for a Euro 2016 campaign driving association between Kia and football and showcasing the new Kia Sportage.

Telegraph links with Kia for Euro 2016

Euro 2016 sponsor Kia and The Telegraph have linked up for a consumer-facing campaign designed to create buzz in the build-up to and then throughout the tournament,...

Molson Coors, one of the UK’s biggest brewers, has revealed its promotional plans for Carling in the lead up to 2016’s ‘summer of football’.

Carling celebrates 2016 football summer

Molson Coors, one of the UK’s biggest brewers, has revealed Carling’s promotional plans in the lead up to 2016’s ‘summer of football’, centred around the Euro...

Mars has launched a new £4.1m campaign in support of the England, Wales and Northern Ireland national football teams in advance of the Euro 2016 football tournament in France.

Mars launches #Believe campaign 2016

Mars has launched a new campaign in support of the England, Wales and Northern Ireland national football teams in advance of the Euro 2016 football tournament in France....

Butterkist popcorn is launching a new campaign called Kick for Cash, coinciding with the run up to the 2016 UEFA European Championships or Euro 2016, with an online ‘penalty challenge’ game offering consumers the chance to win a share of £1m.

Butterkist ‘Kick for Cash’ prize promo

Butterkist popcorn is launching a new campaign called Kick for Cash, coinciding with the run up to the 2016 UEFA European Championships or Euro 2016, with an online...

Mini Babybel has launched ‘Celebrate Every Goal’, a football-themed online game, in advance of the Euro 2016 tournament in France.

Mini Babybel celebrates summer of sport

  Mini Babybel has launched a £1 million marketing campaign including ‘Celebrate Every Goal’, a football-themed online game, in advance of the football fever...

Award-winning London-based staffing agency Brand Warriors is to open offices in Europe as it celebrates both its 15th birthday and significant client wins.

Brand Warriors opens European offices

Award-winning London-based staffing agency Brand Warriors is to open offices in Europe as it celebrates both its 15th birthday and significant client wins. A new...