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Cadbury is again partnering the National Trust and National Trust for Scotland to organise Easter weekend experiences 300+ properties around the UK.

Cadbury and National Trust Egg hunts

Cadbury is again partnering the National Trust and National Trust for Scotland to organise Easter weekend experiences at more than 300 properties around the UK. Cadbury...

Chinese sauce brand Lee Kum Kee has partnered with Twentieth Century Fox and DreamWorks Animation's new movie, Kung Fu Panda 3, in a brand campaign.

Lee Kum Kee partners Kung Fu Panda 3

  Chinese sauce brand Lee Kum Kee has partnered with Twentieth Century Fox and DreamWorks Animation to feature characters from the new movie, Kung Fu Panda 3, in...

Shreddies breakfast cereal is partnering ITV’s Britain’s Got Talent and will be offering tickets to BGT shows as prizes in an on-pack promotion.

Shreddies partners Britain’s Got Talent

Cereal Partners UK’s Shreddies breakfast cereal is partnering with ITV’s Britain’s Got Talent and will be leveraging the deal in marketing and promotions running...

Partnership marketing agency Mediator has announced new recruits for its Partnership Panel, set up to develop best practice, guidelines and resources.

Mediator adds to Partnership Panel

Partnership marketing agency Mediator has announced four new recruits for its Partnership Panel, which it established in 2015 to help develop best practice, guidelines...

Brand & Deliver has created a UK brand partnership campaign for US box office hit Goosebumps, starring Jack Black, which is released in the UK February 5.

Sony’s Goosebumps secures UK partners

Brand & Deliver has created a UK brand partnership campaign to promote Sony Pictures’ American box office hit Goosebumps, starring Jack Black, in the run up to its...

Weetabix is relaunching its Weetabuddies campaign in partnership with Cartoon Network. The campaign aims to get kids to eat a healthy nutritious breakfast.

Weetabix links with Cartoon Network

Weetabix is relaunching its successful Weetabuddies campaign with a new year-long partnership with Cartoon Network. Aimed at inspiring a new generation of cereal eaters,...

The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2016 Call for Entries

IPM Awards 2016 opens

The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2016 Call for Entries, with an updated categories list aimed at showcasing and...

Duracell and Lucasfilm are running a Star Wars: The Force Awakens, featuring limited edition Blippar-enabled packs to access additional Star Wars content.

Duracell Star Wars Blippar packs

Duracell and Lucasfilm have announced a new partnership and creative campaign ahead of the highly anticipated release of Star Wars: The Force Awakens, featuring limited...

The Saturdays' singer Rochelle Humes was chair of the judging panel for the annual Make-A-Wish Bake-A-Wish challenge.

Fairy partners Make-A-Wish again

Procter & Gamble’s leading dishwash brand Fairy is partnering the Make-A-Wish Foundation for the 12th year running, and has teamed up with The Saturdays’...

In the US, Levi Strauss & Co. has linked with Goodwill to help shoppers give unwanted clothing and footwear to the charity and also raise funds.

Levi Strauss US helps shoppers give back

In the US, Levi Strauss & Co. has linked with Goodwill to help shoppers give unwanted clothing and footwear to the charity and also raise funds. The clothing giant...