Tag: awards, channel marketing, digital promotions, employee benefits, employee communications, employee engagement, event marketing, experiential, free promotion, industry awards, industry news, Institute of Promotional Marketing, interactive promotion, IPM, IPM Awards, licensed promotion, motivation, on-pack promotion, prize promotion, promotional marketing industry, promotional mechanics, sales promotion, staff motivation, staffing
IPM Awards entry closes in three weeks
The entry deadline for the Institute of Promotional Marketing Awards 2017 is in less than three weeks on February 28th – and agencies and brand owners who want to...
IPM graduation 2017
The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...
LEAD 2017: Marketing vital for UK, but must look beyond London
Karen Bradley, Secretary of State for Culture, Media and Sport, has told the UK’s advertising and marketing communications professionals that the current Government...
IPM Awards 2017 deadline just six weeks’ away!
The entry deadline for the Institute of Promotional Marketing Awards 2017 is in just 40 days’ time – and agencies and brand owners who want to enter their...
Blackjack Promotions acquires Ireland’s Casey Recruitment
Blackjack Promotions, a leading UK and European provider of brand ambassadors and travel retail and customer service specialists in airports, has acquired Irish company...
Advertising delivers powerful economic benefits across Europe
The first-ever EU-wide report to isolate the economic and social contribution of advertising and marketing communications highlights the sector’s ability to drive...
John Sylvester named as IPM Chairman
John Sylvester, Chairman of Sodexo Benefits & Reward Services UK, takes up the role of Chairman of the Institute of Promotional Marketing (IPM) from January 1st...
Why HFSS marketing needs to change
Laura Kelly, Legal & Regulatory Advisor at the IPM, explains why changes to the CAP Code, the rules governing advertising and marketing in the UK, had to happen and...
CAP changes HFSS food and drink ad and promo rules
Following a full public consultation, the Committee of Advertising Practice – CAP – has today announced tough new rules banning the advertising of high fat, salt or...
Price vs. promotion: how to add value and keep credibility
Dec 14, 2016
Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional...