Tag: , , , , , , , , , ,

Building on its successful brand activations in Sheffield, Birmingham and Dublin last year, beer brand Coors Light been giving Glaswegians the chance to sample “ultimate refreshment” by taking the Ice Cave from its TV ads to the Scottish city, to coincide with a number of other events.

Coors Light takes its Ice Cave to Glasgow

Building on its successful brand activations in Sheffield, Birmingham and Dublin last year, beer brand Coors Light has been giving Glaswegians the chance to sample...

Travel and experiential agency Blackjack Promotions has promoted Andy DeVito to Head of Experiential while Fiona Tindall becomes Head of Domestic Retail.

New appointments at Blackjack Promotions

Blackjack Promotions, one of Europe’s leading airport staffing, travel retail and experiential marketing agencies, has promoted two members of its team to senior...

Experiential marketing group BEcause has expanded its reach into Ireland by joining with Dublin-based agency Imagine. The new partnership will see the two agencies combine their strengths under the new BEcause Ireland brand, bringing together Imagine’s experienced local team and skillset with BEcause’s established practices and global network.

BEcause moves into Ireland

Experiential marketing group BEcause has expanded its reach into Ireland by joining with Dublin-based agency Imagine. The new partnership will see Imagine rebranded...

Event agency TRO is again working on Volvo Cars’ brand sponsorship at UK festivals, including Bestival and Festival No. 6, across summer and autumn 2016.

TRO takes Volvo on the festival trail

  Event and experiential agency TRO is again working on Volvo Cars’ brand sponsorship at UK festivals across the summer and autumn 2016. Building on the success...

Hendricks-London-Bus-Herbert-new

Hendrick’s bus-and-tonic rides

Hendrick’s Gin is offering London commuters the chance to drink a selection of cocktails and enjoy a cucumber macaron as they tour London in a classic Routemaster...

Budweiser has signed a three-year global partnership with Belgian festival Tomorrowland as part of the brand’s collaboration with Dutch DJ/producer Tiësto.

Budweiser partners Tomorrowland

Budweiser has announced a three-year global partnership with Belgian festival Tomorrowland, one of the largest international electronic music festivals in the world, as...

Lipton Ice Tea’s Extend Your Weekend Monday morning event campaign continues this Monday at London’s Truman Brewery with Adam Buxton’s Bike Powered BUG.

Lipton Ice Tea Extend Your Weekend

Britvic’s Extend Your Weekend Monday morning event campaign for Lipton Ice Tea continues this Monday (July 11th) at London’s Truman Brewery in Brick Lane, with Adam...

The world's largest brand experience agency, Freeman, has appointed Brea Carter as content manager and copywriter, covering the EMEA region.

Freeman appoints content manager

Freeman, the global provider of brand experiences, has appointed Brea Carter to the newly-created role of content manager and copywriter, in a move designed to enhance...

Renault put 70 Renault Twingo super minis on Central London streets so the public could test drive or test ride for free, to raise awareness and engagement.

Renault Twingo London awareness drive

Renault last week unleashed a fleet of 70 Renault Twingos throughout central London so the capital’s public could test drive or test ride for free, to raise awareness...

Red Bull Culture Clash limited can Red Bull has launched a limited edition Culture Clash can to support its summer music event, Red Bull Culture Clash.

Red Bull Culture Clash limited can

Red Bull Culture Clash limited can Red Bull has launched a limited edition Culture Clash can to support its summer music event, Red Bull Culture Clash, which brings...