The entry deadline for the Institute of Promotional Marketing Awards 2017 is in less than three weeks on February 28th – and agencies and brand owners who want to enter their promotional campaigns from 2016 are being encouraged to get their submissions together now.
Richard Pink, the IPM’s Head of Awards, Judging & Entries, says: “Our judges are looking to reward campaigns that stood out in an incredibly competitive market during 2016, that worked hard for the brand and that delivered exceptional results. Tell us your stories and let us know why you deserve to win!”
The IPM is the industry body for promotional marketing, and its awards, which have been running for 40 years, have been created to showcase and champion the best work created in the previous year.
Any campaign which included a promotional element and which ran in the UK during 2016 is eligible for entry. Campaigns which ran outside the UK are also eligible, if they were created by a UK agency or for a UK-based brand or company.
To qualify, campaigns must have been running at some point during 2016; they can have started in 2015 and carried on into 2016, or they can have started in 2016 and run on into 2017. While the IPM would ideally like to see full results, Pink acknowledges that that may not be possible for campaigns which continued into 2017 (or which are still going).
He says: “Obviously, we’d ideally like to see full results, but we realise that, particularly with campaigns which are still live in January and February, that isn’t always going to be possible. In cases like that, we’re encouraging people to enter and explain clearly why they can’t provide absolute results. The judges will understand.”
Further information and advice on this topic is available on Richard Pink’s LinkedIn page.
The IPM also has its own YouTube channel, which features videos from a number of this year’s judges providing their Top Tips on how to create the best possible award entry.
Brands and agencies do not have to be members of the IPM to enter, although IPM members get discounts on their entry fees.
The trophies will be presented at the IPM Awards 2017 Gala Dinner on June 7th 2017 at the London Hilton on Park Lane.