Tag: comment, education, education & training, Effectiveness Week, handling & fulfilment, industry, Institute of Promotional Marketing, IPM, PHL, Promotional Handling Ltd, training
Winning with the Internet of Packs
The Internet of Things is set to become a whole lot bigger as brand owners wake up to the possibilities offered by connected packaging, explains Jonathan Jackson of...
IPM 30 Under 30 2017
The IPM’s 30 Under 30 program recognises the promotional marketing industry’s next generation of leaders whose creativity, knowledge and drive are vital to the...
HighCo MRM, Mando win at COGS
HighCo MRM has won the IPM COGS Awards 2016 Grand Prix, for delivering the handling and fulfillment element of the 2015 Sports Relief Campaign on behalf of charity Comic...
IPM COGS Awards tickets selling fast
Tickets for the IPM COGS Awards 2016 celebratory lunch, being held at the prestigious St Pancras Renaissance Hotel at London’s St Pancras station on September 23rd,...
New campaign targets prize scams
Slam Prize Scams, a new consumer-facing campaign designed to highlight fraudulent competitions and prize draws, takes place over the week from 19th to 25th September...
IPM COGS Awards 2016 nominations
The Institute of Promotional Marketing (IPM) has revealed the companies which have made it to the shortlist of its prestigious annual awards program for the best...
Brexit: View from the IPM
As we all let the views and opinions on the EU Referendum decision sink in, we have spoken to the IPM for their comments. As a key part of the self-regulatory process,...
Case Study: Sparks hits the mark for M&S
Sparks hits the mark for Marks & Spencer ‘National Treasure’ Marks and Spencer introduced its first store card, ‘Sparks’, in 2016, offering a personalised...
Telefónica, Leo Burnett/Arc, Space win big
Telefónica, Leo Burnett/Arc and Space were crowned the big winners at The IPM Awards 2016, taking home the trophies for Brand Owner of the Year, Agency of the Year and...
Achieving effectiveness
Oct 27, 2016
With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion Effectiveness is described as...