Blackjack Promotions, one of Europe’s leading airport staffing, travel retail and experiential marketing agencies, has promoted two members of its team to senior positions – both within a year of joining the business.
Andy DeVito has been appointed Head of Experiential while Fiona Tindall becomes Head of Domestic Retail.
DeVito returned to Blackjack last year as Account Director. He has extensive experience in travel retail marketing, having joined Blackjack initially in 2010, leaving four years later, but returning to the fold to focus on the integration of creative, design, planning and logistics, along with the agency’s award-winning staffing service. In his new role as Head of Experiential, DeVito will continue to oversee this work, while also managing Blackjack’s entire experiential operation.
“Experiential activations are a key part of the overall marketing mix and with more and more new exciting technology coming to market, the potential for brands is incredible,” said DeVito. “This is a fantastic opportunity and I’m truly relishing the challenge to drive our experiential activity forward.”
Previously working on the expansion of Local Market Retail at Blackjack in her role as Account Director, Tindall also joined the business in 2016 from World Duty Free, where she was Customer Service Manager at Heathrow Terminal 5.
In her newly-created role as Head of Domestic Retail, Tindall will draw on her considerable retail expertise, which includes working for leading fashion retailer Gap, to oversee the growth of Blackjack’s Domestic Retail division.
Tindall was recently accepted on the IPM’s 30 under 30 scheme, a year-long programme designed and delivered to enable personal and career development for the best emerging talent in the promotional marketing industry.
“Retail is my passion and being promoted to head up our domestic team is a dream come true,” said Tindall. “Using my extensive experience in this space, the new division will focus on securing new retail contracts and working in collaboration with Andy and the experiential team to deliver exceptional events and experiences for our clients.”
Sally Alington, Managing Director, Blackjack Promotions, said: “I’m delighted to be able to acknowledge Andy and Fiona for their fine work since joining Blackjack. The appointments show the depth of talent we enjoy across the business. I wish them both every success in their new roles.”
Blackjack Promotions is the leading staffing solutions, travel retail and experiential specialist, with operations in the UK and the Middle East. Its core service offering falls under three headings: travel retail, experiential and logistics. It also works hand-in-hand with agency partners and media owners using its experiential expertise to bring brands and briefs to life.
The company was founded in 1995 and acquired by OmniServ Limited, the European division of Air Serv Corporation, owned by ABM, in 2013. Blackjack is a member of the Airport Promotion Agencies (APA), of which Blackjack MD Sally Alington is joint-chairman, and the Institute of Promotional Marketing (IPM).