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PepsiCo is running a #gameready UEFA Champions League promotion across Europe on Pepsi and savoury snacks, with a grand prize of a VIP trip to the Final.

PepsiCo #gameready promo returns

PepsiCo has relaunched its #gameready UEFA Champions League promotion across its soft drinks and savoury snacks portfolio, offering football fans the chance to win...

Budweiser is rerunning its Dream Goal campaign, where amateur footballers submit video of their team’s goals for the chance to feature in Bud’s Sky TV ads.

Budweiser 2016 football activity

Budweiser is bringing back its Dream Goal campaign, where the UK’s amateur footballers submit pictures of their team’s dream goals for the chance to feature in the...

Carling is rerunning its Shirt Amnesty, offering football fans the chance to swap shirts with the names of recently sold players on for new ones for free.

Carling Shirt Amnesty van back on road

Carling is taking advantage of the January football transfer window by rerunning its Carling Shirt Amnesty. Having already given away thousands of free football shirts...

Carlsberg’s UEFA Euro 2016 sponsorship campaign includes a consumer promotion offering fans ‘probably the best prize ever for a football tournament’.

Carlsberg announces EURO2016 promo plans

Manchester United legend Peter Schmeichel has been unveiled as the face of Carlsberg’s UEFA Euro 2016 sponsorship campaign, which includes a consumer promotion...