Tag: bloggers, celebrity endorsement, digital, food, Haywards, Mizkan, partnership, partnerships, pickles, sampling, savoury snacks, shopper marketing, social media, sponsorship, sports, sports sponsorship, Tough Mudder, vloggers
Haywards puts ‘Lad’ into salad
Haywards, Britain’s best-selling pickled vegetable brand, is set to launch a new campaign to target millennial males. The ‘Lad in Salad’ campaign is digitally led...
Walkers, Heinz sandwich-inspired crisps
Walkers and Heinz have linked up for the latest on-pack promotion, “Go Barmy for a Sarnie”, from the UK’s leading savoury snack brand. Walkers has released six new...
Ginsters win EFL tickets and tenners
Food company Ginsters has signed a new three year deal with the English Football League, and is kicking off the relationship with an on-pack promotion offering consumers...
Shredded Wheat ‘shred’ life
Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, consumers won’t just ‘do’ life, they’ll...
Mars ‘Sweet Sundays’ back
Mars Chocolate UK has launched its Sweet Sundays promotion for the fifth year running, offering consumers the chance to collect codes from packs and trade them in for...
Co-op Unpredictable Summer Menu
Co-op is running a campaign embracing the unpredictability of the British summer and helping customers do the same. The retailer is asking Facebook fans to help...
Growing convenience stores
Maria Sze, Managing Director at whynot! thinkpeople, has some advice for independent retailers on how to survive and prosper I love my local shop. Apart from stocking...
Branston, Pilgrims Choice promo
Branston Pickle, the UK’s best-selling pickle brand, and Pilgrims Choice, the UK’s number two cheddar brand, are running a joint promotion to celebrate the classic...
Doritos £20,000 choice challenge
Doritos has launched a new flavour campaign, offering consumers the chance to win £20,000 by voting to eliminate one of two new flavours – Sizzling Salsa or Ultimate...
Gastro Alfresco ‘#Alfrexit’ vote
Brand Belief’s latest Gastro Alfresco multi-brand roadshow has jumped on the Brexit bandwagon with a #Alfrexit campaign encouraging consumers to ‘Vote Alfrexit’ by...
