Carlsberg UK encourages shoppers to use less plastic


Carlsberg UK have launched an innovative new “Snap Pack” – bonding cans together with glue technology instead of the traditional plastic rings.

To support the UK launch, LIFE developed an experiential campaign exclusively for Tesco, offering shoppers the chance to make a Snap Pledge to use less plastic and win a £50 Tesco voucher.

Alana Daly, Customer Marketing Manager at Carlsberg UK commented: “ The new Snap Pack packaging is a hugely exciting development for Carlsberg and will reduce our plastic waste globally by more than 1,200 tonnes a year — the equivalent of 60 million plastic bags. The work LIFE Agency have done is bringing this initiative to the attention of UK shoppers and encouraging them to think about their own plastic usage.”

The experiential stands ran in 20 stores from 16th – 27th October across the UK.

“We are thrilled to be playing a part in this exciting new launch” said Chris Walker, Managing Partner at LIFE Agency.  “Our agency proposition is focused on ‘Making Brands Famous for Good Reasons’ and there can be little better than working with our clients to take steps to help the planet”.