Seedlip appoints Hel’s Angels for sampling campaign and training programme


Seedlip have been going from strength to strength and throughout 2019, Seedlip will continue to solve the dilemma of what-to-drink-when-you’re-not-drinking across the UK, with their nationwide sampling campaign and training programme. Hel’s Angels will be handling all consumer activations in the off-trade and frontline training in the casual dining groups where Seedlip is listed. Specially trained Seed Sowers will sample the three sophisticated spirits, Garden 108, Spice 94 and Grove 42 at luxury grocers and independents giving consumers the opportunity to discover a more complex alcohol-free alternative.

Dry January 2019 was record breaking- with more people taking part than ever before. Approximately 3.1 million people in the UK put down their glasses, and luckily for them, Seedlip is changing the way we drink by offering three unique spirits which act as a luxury, grown up alternative to the traditional – non alcoholic options.