Tag: Cadbury, chocolate, competition, competitions, confectionery, digital, Elvis, food, independent retailers, Mondelez, on-pack, on-pack promotion, prize draw, prize draws, prize promotion, retail, shopper marketing, social media, television, trade marketing
Cadbury Creme Egg ‘Hunting Season’ campaign
Mondelez is backing its latest Cadbury Creme Egg TV ad, the brand’s first new creative campaign in four years, with an on-pack promotion offering one consumer a day...
Elizabeth Shaw ‘Thoughtful Gestures’
Chocolate brand Elizabeth Shaw is marking the clocks going back this weekend in the UK with a new marketing campaign, ‘Thoughtful Gestures’, which will be asking...
Bridget Jones’s Baby promotions
The release of Bridget Jones’s Baby has been marked with a number of high profile partnerships with brands, with at least two — Müller and Aero – running...
Cadbury uses Channel Mum vlogger ads
New parenting vlogger site Channel Mum has launched what it claims is the world’s biggest vlogger campaign using an unprecedented 100 vloggers simultaneously, on...
Cadbury Double Decker cash prize promo
Consumers and C-store operators can both win cash prizes in a new promotion from Cadbury Double Decker, part of the second phase of the chocolate brand’s ‘Obey Your...
Nutella gets personal and creative
Ferrero is launching a new recipe hub for its Nutella sweet spread brand and will then be bringing back the extremely successful Nutella personalisation campaign for a...
Mars ‘Sweet Sundays’ back
Mars Chocolate UK has launched its Sweet Sundays promotion for the fifth year running, offering consumers the chance to collect codes from packs and trade them in for...
Growing convenience stores
Maria Sze, Managing Director at whynot! thinkpeople, has some advice for independent retailers on how to survive and prosper I love my local shop. Apart from stocking...
Gum on the road with Wrigley
Wrigley is giving away an innovative new in-car gum holder with bottles of its Extra and Airwaves chewing gum brands. After identifying in-car consumption as a clear...
Cadbury ‘Wini Eggs’ for ParalympicsGB
Mondelez is partnering ParalympicsGB with an instant-win promotion on its Cadbury Mini Eggs offering 10 five night family trips to Rio. Consumers who buy a special 90g...
