Tag: alcohol, beer, event marketing, experiential, label designs, launch, partnership marketing, partnerships
Beck’s marks launch of new label designs with event and partnership with Print Club London
Beck’s beer, is launching six brand new label designs as part of its “Be Kreativ” campaign. The launch of these new labels will also be supported by a partnership...
WKD engages students with sampling at key events
This autumn, WKD, owned by SHS Drinks, is using its Student Team to build brand awareness, drive trial of recent NPD launches and engage with students on a day-to-day...
VK targets students with free gift packs and club nights
VK, the popular alcopop brand owned by Global Brands, has launched its latest activity to coincide with Freshers and drive sales in the run up to Christmas. The brand...
Franklin & Sons deliver cases of free gin to London offices
Franklin & Sons have launched the #FranklinFriday Gin-stant delivery service, offering office workers across London the chance to receive a free supply of its...
Dead Man’s Fingers spiced rum creates a barbershop focusing on craniums rather than hair
To launch their new Cornish spiced rum in London, Dead Man’s Fingers has created ‘SkullCuts,’ a unisex barbershop specialising only in ‘close to the bone’...
Carlsberg creates the world’s first waterfall-powered pub
For its new Build the Danish way campaign, Carlsberg have opened the world’s very first completely off-grid pub, powered only by waterfall. Agency Fold7 created...
Virgin Atlantic and Delta Air Lines run The Joint Venture pop-up pub
Virgin Atlantic and Delta Air Lines have transformed The Old Crown Public House on New Oxford Street, Holborn into The Joint Venture pub, a new pop-up serving 230 US...
Maker’s Mark announces craft-inspired bartender workshops
Maker’s Mark, the premium handcrafted American whisky, is working with agency White Label to launch its 2018 UK bartender engagement programme, The Makers. The...
Corky’s Schnapps adds a little sparkle to each bottle with on-pack gift
Capitalising on the rising trend of glitter and to coincide with the colourful festival season, Corky’s Schnapps, the only glitter schnapps on the market, is adding a...
Foster’s encourages shoppers to ‘Shazam a Can’ to win Australia trip
Foster’s is giving consumers the chance to win a unique trip to “the thirstiest place on earth” – Ayers Rock, Australia – in an on-pack summer promotion in...
