Virgin Atlantic and Delta Air Lines have transformed The Old Crown Public House on New Oxford Street, Holborn into The Joint Venture pub, a new pop-up serving 230 US craft beers. Celebrating the rise in popularity of craft beer, the pop-up will allow visitors to enjoy a taste of beer sourced from the 200-plus US destinations that UK travellers can fly to with Virgin Atlantic and Delta.
Running from 10th – 19th August, Virgin Atlantic and Delta will merge the American craft beer scene with the traditional English pub vibe, complete with a beer wall installation. Open to all from noon until 11pm, unique and local beers from all over the US will be available from £4. There will also be themed nights celebrating US culture plus a pub quiz with flights up for grabs.
Claire Cronin, Senior Vice President, Marketing at Virgin Atlantic commented: “What better way to bring people together than over a beer, or better still, 230 beers! The Joint Venture will bring a taste of the US to London and through the ever-popular US craft beer scene, show the variety of destinations that UK travellers can fly to with Virgin Atlantic and Delta Air Lines.”
Corneel Koster, Delta’s Senior Vice President Europe, Middle East, Africa and India said: “Delta and Virgin Atlantic are both renowned for their hospitality and The Joint Venture enables us to bring this from the air to the ground so come down and enjoy this truly special trans-Atlantic pub experience.”