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Maldon salt

Absolute Radio takes Maldon Sea Salt on tour to find the UK’s best fish and chip shop

Absolute Radio is celebrating that ‘all great food starts with a pinch’ and paying homage to the humble fish and chip in a bespoke campaign with Maldon Sea Salt to...

week 41

First Bus Scotland puts ‘bus in a box’ in experiential activation

First Bus Scotland has delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘bus-in-a-box’...

Princes has launched an integrated marketing campaign, 'So Good. So Simple’, to support its canned fish and fruit product ranges.

Princes runs integrated marketing campaign for canned fish and fruit

Princes has launched an integrated marketing campaign, ‘So Good. So Simple’, to support its canned fish and fruit product ranges. Reaching at least 8.4 million...

Eight out of 10 marketers rank Point of Sale (POS) as the most influential marketing channel for influencing shopper purchasing decisions, ahead of traditional channels such as TV, radio and press advertising, according to a new study commissioned by PoS specialists Creo.

Creo study: PoS ’more influential’ than TV, radio, press

Eight out of 10 marketers rank Point of Sale (POS) as the most influential marketing channel for influencing shopper purchasing decisions, ahead of traditional channels...

Bisto has launched ‘Open Door Sunday’, a new initiative to encourage neighbours in Britain to enjoy a good meal together and get to know each other. The initiative is part of Bisto’s Together Project to bring people together, and follows Bisto’s ‘Spare Chair Sunday’ campaign in 2015 which encouraged people to volunteer to invite a lonely older person for Sunday lunch.

Bisto launches ‘Open Door Sunday’ campaign

Bisto has launched ‘Open Door Sunday’, a new initiative to encourage neighbours in Britain to enjoy a good meal together and get to know each other. The initiative...

Chocolate brand Elizabeth Shaw is marking the clocks going back this weekend with a new marketing campaign, ‘Thoughtful Gestures’, which will be asking Britons to use the ‘extra hour’ they get to show appreciation to someone else.

Elizabeth Shaw ‘Thoughtful Gestures’

Chocolate brand Elizabeth Shaw is marking the clocks going back this weekend in the UK with a new marketing campaign, ‘Thoughtful Gestures’, which will be asking...

Strongbow – the UK’s number one cider brand – has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016, including an on-pack competition to win limited edition glasses.

Strongbow ‘Let’s Own It’ campaign

Strongbow – the UK’s number one cider brand – has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016,...

National Tyres and Autocare, Sony Mobile, O2 for O2 Priority and cleaning technology company Karcher are supporting the UK release of the new Ghostbusters.

Sony Pictures Ghostbusters partners

Four high profile UK brand partners will support the UK release of the new Ghostbusters film on Monday July 11th 2016, including National Tyres and Autocare, Sony...

P&G has teamed up with Kimberly Wyatt to create a series of spring cleaning-inspired dance moves and is running dance-related competition with Magic Radio.

P&G and Kimberly Wyatt dance the house clean

P&G has teamed up with celebrity performer and TV presenter Kimberly Wyatt to create a series of spring cleaning-inspired dance moves for each room of the house, and...

McDonald’s UK is inviting Brits to film themselves singing Wizzard’s ‘I Wish It Could Be Christmas Every Day’ for the chance to appear in its Xmas TV ads

McDonald’s sing along Xmas campaign

McDonald’s UK has launched a new campaign that encourages the British public to film themselves singing Wizzard’s ‘I Wish It Could Be Christmas Every Day’...