This summer, Mexican beer Corona is bringing its SunSets Festival to the UK with London’s first ever beach music festival.
Dutch melodic and deep house DJ and producer Bakermat, 2016’s Corona SunSets global ambassador, kicked off the UK Corona SunSets series with a summer launch party on June 30th at Dalston Roof Park.
Corona SunSets is the AB-InBev-owned brand’s collection of festivals and events around the world. AB-InBev says in a statement that the program is “bringing to life the transformative moment of sunset through music and culture. Now in its third year, celebrations will continue throughout the year with close to 4,000 gatherings at some of the world’s best beaches, most iconic cities and awe-inspiring winter mountain tops.”
Corona SunSets is supposed to be the everyday manifestation of ‘This is Living’, the brand’s new global marketing campaign “that reminds people to go outside, enjoy life and live more moments that matter.”
Bakermat, who incorporates jazz and soul influences into his mixes, has created a signature sound exclusively for Corona, which supposedly embodies the spirit of a sunset moment. The exclusive anthem, “Games Continued,” was created by him in collaboration with Goldfish, and will be used for the sunset transition from day to night across the whole of the SunSets series.
Corona SunSets features eight flagship festivals and close to 4,000 events worldwide in locations including Ibiza, Canada and Australia. The experiences combine chilled acoustic beach tunes, upbeat melodic and deep house music with local beach and urban culture to immerse people in the experience of a sunset from day to night.
On July 30th, the Corona SunSets Festival comes to London, with Greenwich Peninsula transformed into a beach paradise for thousands of music fans across the UK.
This festival will host world-class artists including Robin Schulz, Felix Jaehn, Crazy P Soundsystem, Norman Jay MBE and Nightmares on Wax who are confirmed as just some of the talents headlining across the two stages.
People will also be able to experience a transformation through an array of activities; including eclectic musical performances, sunset rituals and shows, beach games, local merchants selling handmade items, and golden sunset tattoo and body painting stations to initiate guests into the SunSets Tribe upon entry.
Andre Finamore, Marketing Manager Corona UK, says: “Corona is excited to be bringing Sunsets to London this year – transforming the Peninsula into a beach haven and igniting thousands of music fans across the country. We have enlisted a fantastic line up of world class artists and will be creating truly unique and transformational moments for festival goers, inspiring the country to get outside and live more moments that matter.”
For the remainder of the summer, Corona will also be hosting a series of sunset events at a number of well-known bars and clubs around the country, including: Red Gallery in London, Rainbow in Birmingham, Number 90 in London, Patterns in Brighton and Dalston Roof Park, finishing with an end of summer celebration at The Watering Hole in Cornwall in September.
More information on the Corona SunSets experiences is available at www.CoronaSunSets.com.
Corona is the leading beer brand in Mexico, the 6th most valuable beer brand in the world, and the most popular Mexican beer worldwide, with sales in more than 120 countries. Corona Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Ten years after its launch, Corona became the best-selling beer in Mexico, and today continues to stand for Mexican pride around the world.
Last year, the Corona SunSets Stage featured at a number of UK festivals, including London’s LoveBox, Boardmasters in Cornwall and the BoomTown Festival