News

Comment: Andrew Rae, Head of Promotions at The Black Tomato Agency, looks at prize promotions where the reward has an element of social responsibility.

Comment: Responsibility as a reward

COMMENT: Andrew Rae, Head of Promotions at The Black Tomato Agency, looks at the growth of prize promotions where the reward has an element of social responsibility....

Budweiser is rerunning its Dream Goal campaign, where amateur footballers submit video of their team’s goals for the chance to feature in Bud’s Sky TV ads.

Budweiser 2016 football activity

Budweiser is bringing back its Dream Goal campaign, where the UK’s amateur footballers submit pictures of their team’s dream goals for the chance to feature in the...

Kepak Convenience Foods has launched its biggest ever sampling campaign, backed with a brand-building money-off coupon drive, under the slogan #FLAMINTASTY.

Rustlers biggest ever sampling

Kepak Convenience Foods has launched its biggest ever sampling campaign, backed with a brand-building, money-off coupon drive, under the slogan #FLAMINTASTY. The initial...

Brand & Deliver has created a UK brand partnership campaign for US box office hit Goosebumps, starring Jack Black, which is released in the UK February 5.

Sony’s Goosebumps secures UK partners

Brand & Deliver has created a UK brand partnership campaign to promote Sony Pictures’ American box office hit Goosebumps, starring Jack Black, in the run up to its...

OREO, the Mondelēz owned cookie brand, has launched its new, globally integrated marketing campaign, Open Up with OREO.

Oreo Open Hearts global campaign

OREO, the Mondelēz owned cookie brand, has launched its new, globally integrated marketing campaign, Open Up with OREO, which the company says aims to convey a simple...

Tesco is making major changes after accepting the Groceries Code Adjudicator ruling that it seriously broke the Groceries Supply Code of Practice (GSCoP).

Grocery Code boss slams Tesco

Groceries Code Adjudicator Christine Tacon has told Tesco to introduce significant changes to practices and systems after finding Britain’s largest supermarket...

The Co-op is offering 60 of its members a chance to win £1,000 worth of vouchers each with the return of its ‘Swip and Win’ promotion in its UK food stores.

Co-op ‘Swipe and Win’ grand prize

The Co-op is offering 60 of its members a chance to win £1,000 worth of vouchers each with the return of its ‘Swip and Win’ promotion in its food stores UK-wide. In...

Multivitamin energy drink Purdey’s has recruited TV and film star Idris Elba for a new content-driven marketing campaign called ‘Thrive On’.

Purdey’s recruits Idris Elba

Multivitamin energy drink Purdey’s has recruited TV and film star Idris Elba for a new marketing campaign called ‘Thrive On’ which will focus on free short video...

Cadbury has opened the world’s first Cadbury Creme Egg Café in Central London with a range of Creme Egg recipes to highlight the product's Easter return.

Cadbury pop-up Creme Egg Café

Cadbury has opened the world’s first Cadbury Creme Egg Café in Central London, serving a range of Creme Egg inspired recipes, to highlight the return of the Easter...

Bovril and Colman’s are partnering with Dad’s Army and an on-pack promotion offering the chance to win holidays, a Dad’s Army mug or a shovel-shaped spoon.

Bovril and Colman’s partner ‘Dad’s Army’

  Bovril and Colman’s are partnering with the upcoming Dad’s Army film, with new limited edition Bovril packaging and an on-pack promotion offering fans the...