Mondelez International is launching a new on-pack promotion across its Maynards Bassetts candy bag range, offering over 1,000 music-related prizes to consumers.
Running through to August 31st, the Maynards Bassetts Sweet Sounds of Summer promotion offers consumers the chance to win prizes including gig tickets, headphones and portable speakers. Mondelez says the promotion aims to tap into consumers’ fun side over the summer season, particularly appealing to 20 to 45 year olds.
To have a chance of winning a prize, consumers must purchase a promotional pack, find their code inside, then go to www.sweetsoundsofsummer.com and type it in to find out if they have won instantly.
Marta Sanso, senior brand manager for Joyful Candy at Mondelēz International, says: “Sweet Sounds of Summer will appeal to adults who have a fun side and are looking for ways to celebrate the summer months. It involves the same packs that consumers know and love, with the addition of a fun competition for all to enjoy. With the weather warming, the summer is a great time to drive candy sales and with attractive on-pack activations offering an opportunity to excite customers, we hope to drive further penetration.”
The Maynards Bassetts was acquired by Mondelēz International when it bought UK confectionery company Cadbury. Mondelez is a global snacking company with 2016 net revenues of approximately $26 billion and a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.