Category: industry

Thanks to Greenpeace UK and agency Nice and Serious, turkey’s dirty little secret is out

Launched today, ‘Turkey vs Potato, The Ultimate Roast Battle’ is Greenpeace UK’s alternative Christmas ad. Inspired by the popular ‘comedy roast’ format and...

The LEGO Group unveils the Twelve Rebuilds of Christmas at famous London hotel

Creativity has been brought to life in brick-form at The Savoy after The LEGO Group unveiled the Twelve Rebuilds of Christmas.  A rewrite of The Twelve Days of...

Logic brings Shape and Vape to UK cities

Logic Vapes are bringing the #1 selling pod device*, Logic Compact, to cities around the UK. Logic’s Shape & Vape is an immersive and disruptive experiential...

‘Fake Views’ film from Operation Black Vote encourages voter registration

Multi-media campaign encourages people to register to vote by 26thNovember “The most radical political act you can do, is to register to vote” says Lord...

UK agencies pick up 12 trophies at the IMC European Awards 2019

UK agencies collected 12 awards in the IMC European Awards 2019, with eight Silver and four Bronze trophies being shared by three British agencies, including IPM Agency...

IPM Releases data demonstrating the effectiveness of experiential marketing

The IPM Experiential Effectiveness Community has published some key trend data from its experiential research and measurement methodology. Collated to coincide with IPA...

The First stores to deliver on Christmas day will have themselves a very merry £1bn Christmas, says ParcelHero

The likes of Amazon and ASOS all delivered right up to Christmas Eve last year; but new research by the home delivery expert ParcelHero has revealed there is huge...

#Merky Books launched first pop-up shop in Shoreditch powered by Beats by Dr.Dre

#Merky Books last week teamed up with Beats by Dr. Dre to present the #MERKY BOOKS POP-UP SHOP, three days celebrating creativity through music, art, culture, spoken...

Mastercard announces long term partnership with Goodwood Festival of Speed

Mastercard, one of the world’s most active sponsors of major sporting events, has today announced a thrilling long-term partnership with Goodwood Festival of Speed. In...

Airbnb and IOC Announce Major Global Olympic Partnership

Airbnb joins the TOP program and will support the sustainability objectives of the Olympic Movement.  Economic opportunity for Olympic and Paralympic athletes to...