Logic Vapes are bringing the #1 selling pod device*, Logic Compact, to cities around the UK.
Logic’s Shape & Vape is an immersive and disruptive experiential pop-up shop and a highly visible brand experience; tailormade to suit adult smokers and vapers.
To create the required brand impact, a 2-container approach was used, utilising a 10m x 10m site footprint, in keeping with Logic’s brand look and feel; whilst facilitating product trial and retail.
Adult smokers and vapers who have purchased a starter pack (device and a pack of pods) can then make their appointment in the Shape & Vape salon, which includes hair cutting, beard trims and gel manicures.
Shape & Vape was live at 10am – 8pm at Bishops Square, next to Spitalfields Market in London until the 22nd of November and now moving to Wellington Square in Manchester from the 25th – 29th of November. The pop-up will be rolling out in 2 other cities locations in the first quarter of 2020.