IPM Releases data demonstrating the effectiveness of experiential marketing


The IPM Experiential Effectiveness Community has published some key trend data from its experiential research and measurement methodology. Collated to coincide with IPA EffWeek 2019, the piece was authored by IPM members Tom Lovegrove from Wasserman and Jess Hargreaves from PrettyGreen, in collaboration with Steve Messenger and Robert Whiteford from IPM research partners, RedRoute.

Paul Cope, Managing Director of the IPM, commented: “The IPM’s experiential marketing measurement and effectiveness tool is starting to reveal some really interesting insights, and this year’s EffWeek was the perfect opportunity to release a few nuggets to the industry. This is, of course, an ongoing project designed to provide further rigorous evidence that experiential is a discipline which delivers remarkable ROI.”

Click HERE for the report.

For further updates on this benchmarking study and how to get involved, please go to www.theipm.org.uk/page/Experiential_Effectiveness or get in touch with the IPM at membership@theipm.org.uk or on 020 3848 0444.