TRO Retail used last week’s Retail Design Expo to showcase a suite of creative technologies that are transforming modern retailing and shopper marketing, featuring them in its bespoke ‘TRO Boutique.
TRO Retail, a sub-division of TRO, was set-up 12 months ago with the stated mission of making the retail experience more entertaining, more immersive and more relevant to both brands and consumers at the crucial decision-making point. It is the second year running it has exhibited at the Retail Design Expo, which took place last week at London’s Olympia exhibition centre.
Creative technologies demonstrated at the Retail Design Expo included Augmented Reality, Personalised Virtual Reality, RFID and Microsoft Kinect, with visitors able to experience the benefits and features in a bespoke “boutique” environment.
Retail Experience Director Ben Taylor says: “TRO Retail has had a great first year delivering experiences at the point of purchase and we are delighted to be returning to the Retail Design Expo to showcase some new and emerging technologies. We see this as a fantastic opportunity to demonstrate how a great experience between brands and their consumers can truly revolutionise the bricks and mortar retail environment.”
The “TRO Boutique” included a Living Poster that transports the consumer into the picture in real time, an interactive T-shirt wall and a tea bar that serves up a personalised tea bag depending on the mood the consumer is in.
Founded in 1982, TRO is an award-winning global experiential event agency which creates memorable experiences to connect brands with their audiences, generating brand advocacy and driving sales. TRO has 400 people in 16 offices in 11 countries in Europe, Asia and Australia. TRO is a member of UK marketing industry trade body the Institute of Promotional Marketing.